[00:00:00] What you gonna do brother when Jeff Townsend media runs wild on you?
[00:00:06] Have you been searching for a podcast?
[00:00:10] Do you want to learn from some great content creators?
[00:00:13] Well, you've come to the right place.
[00:00:17] Indie Podcaster with your host, Jeff Townsend, the Indie Podcast Father. All right, all right, all right.
[00:00:30] This is Jeff Townsend.
[00:00:31] Thank you for checking out another episode of Indie Podcaster.
[00:00:34] This podcast has made four podcasters and other content creators.
[00:00:38] Certainly don't consider myself a guru nor either do any of my friends that will be featured
[00:00:42] in these episodes.
[00:00:44] But what we do like to do is talk content creation,
[00:00:46] pick each other's brains and have a good time.
[00:00:49] I'm proud to mention that this podcast is sponsored by Indie Drop-In.
[00:00:53] Now let me tell you something about Indie Drop-In.
[00:00:54] This is an awesome network that my friend Greg has created.
[00:00:57] What he does is drop episodes from independent content creators into his
[00:01:00] established podcast audience on his feed.
[00:01:03] And he shares your episodes to an audience that already exists. Yes, it's like free advertisement promotion
[00:01:08] for your podcast. He spent a lot of time, money, and effort building it and he
[00:01:12] already has an audience interested in the content and he can certainly help
[00:01:16] you by sharing your content. It's a great promotion. Go to www.indiedroppin.com
[00:01:20] slash creators and check it out. If you're a comedy, true crime, paranormal, or various other different kinds
[00:01:26] of podcasts, you can benefit from this.
[00:01:29] So I really encourage you once again, go to indie drop in dot com slash creators
[00:01:33] and see if you can get your stuff featured on indie drop in.
[00:01:36] We'll go back to the podcast here, any podcaster.
[00:01:39] So what we've currently been doing is sharing content from three different
[00:01:42] projects that I'm involved in.
[00:01:44] The first is good morning podcasters with my good friend Fuzz
[00:01:47] Martin. We also do some content on podcasting sucks. And then in these
[00:01:50] episodes, you will also hear some content from podcasting Power Hour.
[00:01:54] Podcasting Power Hour is a live thing we do on Twitter spaces. We get a whole
[00:01:58] bunch of great podcast minds together and we talk podcasting. So if you're a
[00:02:01] content creator or a podcaster, I think you'll take something away from every episode of the content I'm going to share with you. With that being
[00:02:08] said, make sure you check out any drop in and make sure you enjoy this episode. I think
[00:02:13] it's important that we all continue to learn and grow every day and that will help us become
[00:02:16] even better content creators. That's certainly what I try to do, learn something new every
[00:02:20] day. I'm excited to share this content with you. I think it'll be a learning experience
[00:02:24] for you. Let's get to this episode and I hope you have a great time listening to it.
[00:02:32] Welcome to Podcasting Power Hour with your host Jeff Townsend, aka the indie podcast father.
[00:02:44] I'm your co-host Greg from Indie Drop In Network.
[00:02:51] Podcasting Power Hour is recorded live every Monday at
[00:02:55] 9pm Eastern Time on Twitter spaces. Every week an
[00:03:00] experienced panel of podcasters and other experts tackle your
[00:03:04] podcasting questions.
[00:03:07] We will, of course, put links to all of our guests and any relevant information
[00:03:12] in the show notes.
[00:03:13] All right, let's get this party started.
[00:03:16] Fair enough.
[00:03:17] All right, we'll get it going.
[00:03:18] We don't have a necessarily like a set topic or like a guest we're bringing in
[00:03:23] tonight, So definitely.
[00:03:26] Deed and you guys to request the mic, come up and talk some podcasting.
[00:03:29] Of course, I am Jeff Townsend and welcome to the most stupendous
[00:03:34] Twitter space in the world podcasting power hour.
[00:03:38] Greg joins me.
[00:03:40] His milkshake brings all the boys to the yard.
[00:03:42] Damn right.
[00:03:43] It's better than yours.
[00:03:44] Oh, Greg.
[00:03:47] Yeah, cookies and cream always does it. I don't know what it is,
[00:03:50] but it's a crowd favorite. Hello, everyone. Greg
[00:03:54] Kafferman. Yeah, Greg here from Indie Drop-in Network. And
[00:03:59] thanks, Fuzz. I can't speak today.
[00:04:01] Cut it, cut it, cut it, cut it, cut it. No, I'm just kidding.
[00:04:03] I can't. I can't speak today. You can find my last We'll fix our post, man. You can cut it, cut it, cut it, cut it. No, I'm just kidding. I can't. I can't speak today.
[00:04:05] You can find my last.
[00:04:06] We'll fix a post, man.
[00:04:07] You can find my last name.
[00:04:08] Cut it, cut it, cut it, cut it.
[00:04:09] I've done some interviews, but nobody can say it or remember it, so I just don't talk
[00:04:16] up.
[00:04:17] Don't bring it up.
[00:04:18] But yeah, thanks for coming.
[00:04:19] It looks like we have a huge crowd today, so hopefully we don't get too rowdy.
[00:04:26] Yeah, I must just be the drizzling shits these days.
[00:04:29] What happened to like the 200 plus people?
[00:04:31] I must have scared them off.
[00:04:33] Those are all Tanner's bots.
[00:04:36] He does have a lot of bots.
[00:04:38] He's got to pay to fight off the bots.
[00:04:40] It's epic.
[00:04:41] Anyways, fuzz, you can go ahead and introduce yourself as the, you're
[00:04:45] kind of like the, uh, there's a captain, then there's a first officer. And what's the third
[00:04:50] he's like the flight engineer. Yeah. You're my flight engineer fuzz. The navigator, the
[00:04:54] boson. Yes. I'm the boson. Uh, Hey everybody. I'm fuzz Martin. I am, uh, a former broadcaster. I am the owner and partner at a relatively large advertising agency.
[00:05:07] And I love podcasting.
[00:05:10] So Jeff, thanks for putting this on.
[00:05:13] No problem.
[00:05:13] Of course, some of the usual is Jim Eduardo wouldn't miss it for his life.
[00:05:17] And Jen is also here and I see Michelle down there listening and then some
[00:05:21] other people that are always here.
[00:05:23] So we appreciate your continued support and attendance. Greg,
[00:05:26] do you have something you want to kick us off with tonight or,
[00:05:28] or do I need to do that?
[00:05:30] No, I mean, I can kind of talk about some,
[00:05:33] some podcasting work that I'm doing and kind of some interesting
[00:05:37] observations.
[00:05:38] So I had my niece come over today and she's doing some summer work
[00:05:44] and she's helping me
[00:05:45] curate shows for scary time and comedy and true crime and all that stuff.
[00:05:50] And she yells down the stairs to me, uh, earlier today.
[00:05:54] And she's like, I found a show,
[00:05:57] but his intro music has seriously been going on for a minute and
[00:06:03] like 15 seconds.
[00:06:10] Should I, I mean, is this a crappy show or should I cut it?
[00:06:13] Like, but I skipped to the middle and it seems okay.
[00:06:18] And it just is funny because she's 14, doesn't know anything about podcasting and she hated it immediately.
[00:06:22] So, um, just goes to show that I think some of the best
[00:06:27] practices are still universally appreciated even by like new listeners.
[00:06:34] And so that's why I put that tweet out there today that said, hey keep your
[00:06:39] intro music to less than 15 seconds unless unless you're going to talk over it. And then, uh, Google ducking.
[00:06:46] What if your intro music, and I'm saying this and I'm probably not even right,
[00:06:52] but my wife's intro music is really good.
[00:06:57] And it's, it has a nice break at 20 seconds where you can talk over it.
[00:07:03] And there's, if we, we would have to change up the entire flow of the intro if we, if
[00:07:09] we switched it.
[00:07:10] So what are your thoughts on that?
[00:07:12] You're going to say you're going to tell me to cut it.
[00:07:15] I know you are.
[00:07:16] I mean, you're pushing it, man.
[00:07:17] Like I, what I would do is I would go over to, you know, Apple analytics and see if anybody's dropping off.
[00:07:26] If they're not, I would say you're fine.
[00:07:28] But but, uh, you know, on the 20th show, 20 seconds is going to drive me crazy.
[00:07:37] The first one, hey, might be okay.
[00:07:39] I'll argue the other side of that, though, the technology you have now
[00:07:44] when you're doing a podcast, you can push skip forward 30 seconds.
[00:07:49] It's not a big deal once you get to the 15th show and you know that intros there.
[00:07:52] Yeah, but I don't think what you're fighting against is not like you get to you got a couple
[00:07:57] of things happening here, right?
[00:07:58] So one is is these little annoyances add up.
[00:08:03] So like there's a rule in customer satisfaction
[00:08:06] that's like death by a thousand cuts.
[00:08:08] And then, you know, the like 100 people will be dissatisfied,
[00:08:13] but I think only like three or four will complain.
[00:08:16] So there's like these two kind of conspiring notions.
[00:08:19] And I'm messing up the math, I'm sure, but the sentiment is correct.
[00:08:24] So what you have to do, you have to do two things in podcasting.
[00:08:28] One is the friction has to be very low for continued listeners.
[00:08:33] Like they have to, it has to be fun, right?
[00:08:38] Like if you even notice in the show, sign phone, they started
[00:08:42] cutting out the opening monologues, like,
[00:08:46] because I think I don't know why, but I suspect it was just wearing people out
[00:08:51] and then they would only put them in some episodes. Then, so then the other
[00:08:56] thing you want to do in podcasting is you don't want to optimize your first 60
[00:09:00] seconds, because that's about how long it takes somebody to fumble around and find something else to listen to so
[00:09:09] You might be fine fuzz you're very niche that show is super niche
[00:09:15] It's it's dialed in to the right audience. It's got some legs on it like you're probably fine, but
[00:09:24] got some legs on it. Like you're probably fine, but
[00:09:27] it's pushing it. So, so we did the thing that you,
[00:09:29] you were talking about a few of these episodes ago and we took a break.
[00:09:35] So we're planning to come back the, uh, the week after labor day.
[00:09:41] So if I'm going to change it, I need to change it now,
[00:09:43] but we're going on season five. And that's like, it's kind of the
[00:09:48] branding of the show. It's part of the branding. So that's what
[00:09:51] about what about if you started with voice? And then went to it
[00:09:57] started then started the music? Yeah. Yeah. So like did a cold
[00:10:01] open play? Exactly. And I go on? You know, that's, that's an
[00:10:05] interesting question. And I might have to play with that. We're going to record the
[00:10:10] first couple episodes this weekend. So I've got a couple of weeks to play around with
[00:10:13] that. So yeah, I think you're, I think you're in the zone where experimentation is, you
[00:10:20] know, you're probably like plus one or minus, you know, a few percentage points.
[00:10:26] Right. I think the, the kind of the moral of the story is, is if you're playing your favorite
[00:10:31] song at the beginning of the podcast, you probably are doing it wrong. You're probably like
[00:10:37] plus one or minus, you know, a few percentage points. Right. I think the, the kind of the moral
[00:10:43] of the story is, is if you're
[00:10:45] playing your favorite song at the beginning of the podcast, you probably are doing it
[00:10:49] wrong. A 22nd perfectly chosen song with a great break and, you know, part of the branding.
[00:10:58] I think that's the least of your problems, you know, like it's probably fine.
[00:11:03] Yeah. All right. Well, we'll play around with it, but I do agree with you.
[00:11:07] Like I would say that I would rather listen to, and I might be the minority,
[00:11:12] but I would rather listen to a music bed than a pre-roll any day.
[00:11:19] Oh my God. I think that's everybody,
[00:11:20] but we're not going to get away from pre-rolls anytime soon.
[00:11:24] No, I understand. But it's, uh, it's tough. I mean, that's everybody but we're not gonna get away from pre-rolls anytime soon. No I
[00:11:25] understand but it's it's tough I mean either the shows that I know I like you
[00:11:30] know shows that I listen to that aren't people leaving on here that I you know I
[00:11:37] want to support I pay for patreon do all that stuff I will skip the two minutes of pre-roll you know Magic
[00:11:45] Spoon garbage every time because I it's just you know like I want to support
[00:11:51] them but it's like I can't like this is just dropped off their phones it was
[00:11:58] always you only have your audience's attention for a certain amount of time. And you could tell
[00:12:05] them, hey, support the show, go buy Magic Spoon. You know, it's got these great flavors.
[00:12:11] They're you know, peanut butter, X, Y, and Z. And get out of it. And I'm more likely
[00:12:17] to go, you know, use your promo code and go buy that. Then if you went on and talked for
[00:12:21] two minutes about the thing, I don't think longer is better. I think authentic and tying it into the show is better than trying to make. I don't know why
[00:12:33] if it's the advertisers or if it's the podcasters that think that they need to have a longer spot
[00:12:39] in order to sell more stuff. So. Just came here to say that there is an article that Brian Barletta wrote for Sounds Profitable.
[00:12:49] I want to say 10 months ago about this that I think advertisers are starting to understand
[00:12:55] that more does not mean better value when it comes to the ad.
[00:13:01] A perfect ad could be 15 seconds long.
[00:13:04] So I would just encourage folks to go to soundsprofitable.com and search.
[00:13:08] I'll find it and I will share it.
[00:13:12] But I am just, I wanted to pop in really to say that I don't mind a pre-roll ad.
[00:13:18] But I think it's because I work in the podcast space and
[00:13:22] I also work in the ad tech space.
[00:13:24] And so I'm always interested to see how my favorite podcasters are getting compensated
[00:13:29] and who is paying the bills for them.
[00:13:31] And also how they creatively choose to talk about those podcasts.
[00:13:35] Like I was just listening right before I tuned into American History Tellers with Lindsey
[00:13:40] Graham.
[00:13:41] And he does such a good job doing podcast ads for companies that you've
[00:13:48] heard a million times before, but he just does such a great job bringing himself into
[00:13:53] it.
[00:13:54] And I'm sure David agrees with me because I know he loves Lindsey Graham too.
[00:13:57] And let me tell you, not Lindsey Graham, in case I get quoted, the historian and the podcaster,
[00:14:03] not the politician.
[00:14:04] No, you're on record.
[00:14:07] That sound bite is going to get some play.
[00:14:09] I'm just kidding. Just kidding.
[00:14:11] I'm already taking note to write to, you know, manipulate that one.
[00:14:15] So did I did I talk about my experiment,
[00:14:18] my pre-roll experiment here on this in this group?
[00:14:21] I don't know if I did,
[00:14:23] but I on on my true crime show, which is the my
[00:14:27] biggest show, what I did was I for three months, I swapped out, I turned off pre rolls. I recorded
[00:14:36] a cold open, I kind of did a few things at once. I kind of I wanted to describe more
[00:14:41] about the show and about the creators and.
[00:14:51] And then I played what I would normally play the preroll at like
[00:14:54] a minute and a half in or two minutes in, right? I would say, all right, we're going to get right to the show after,
[00:14:57] you know, to two ads or something, something like that.
[00:15:02] And what I was trying to see is, is would my retention suffer?
[00:15:07] And, um, there was absolutely zero change in my retention.
[00:15:14] So, um, I almost think that people prefer to skip or they have their
[00:15:20] podcast apps set to skip pre-rolls like two minutes in or something.
[00:15:24] Um, because there was zero change.
[00:15:27] And what happened though, is because my, my ads are dynamic for the most part,
[00:15:32] unless I sell a, uh, host red is my revenue went way down because now it
[00:15:38] looks like I have five mid rolls or some craziness in my, in my podcast, because
[00:15:43] it's, you know, two minutes in
[00:15:47] qualifies as a mid roll for some reason.
[00:15:54] And a Spreaker couldn't fill three slots or five slots or however many slots that was in my show.
[00:15:56] So, um, they reduced my revenue by like 25%, which is significant.
[00:16:01] So for three months, you know, I sucked a little wind and tested
[00:16:06] it out and it didn't make any difference at all, which I thought was, it was interesting.
[00:16:10] Did you almost expect it to really? Yeah, I think that well, my gut was telling me that
[00:16:18] people, well, I should say a comment set me down a rat hole, which is something you should never
[00:16:25] let happen to you.
[00:16:29] But because I am showcasing other people's shows, I take it very personally and I want
[00:16:35] to try to understand is it their show?
[00:16:38] Is it the way I'm saying them?
[00:16:40] Is it, did I not describe them, them perfectly?
[00:16:44] Did I not sell it the way it should have been sold?
[00:16:46] Like I'm very cautious that people give me their hard work.
[00:16:49] I want to make sure I do a good job.
[00:16:50] So so this this commenter said, oh, great, you know, I'm skipping through
[00:16:58] these podcasts and I've heard 17 Dairy Queen ads or something like that.
[00:17:03] And I thought to myself, oh, my God, like this is my life.
[00:17:07] Like if this person's complaining,
[00:17:08] that means there's 100 people that hate this.
[00:17:11] And so I thought, okay, let's turn it off.
[00:17:16] See what happens.
[00:17:18] And I just assumed people might be scrolling and going,
[00:17:22] nope, sucky, ad add next, next, next,
[00:17:25] next. Okay. Indie dropping sucks. I'm going to whatever. Um,
[00:17:30] but that is not the case. Maybe it is the case and they still hang up.
[00:17:35] I don't know, but it didn't show any difference.
[00:17:37] Matt, go ahead. I know that you requested to speak Matt.
[00:17:42] That's his name, right? Yeah. Yeah. Okay. I was about to say,
[00:17:44] I didn't forget your name. How are y'all?
[00:17:46] Good. How you doing, man? Good. Just putting together my episode I'm releasing tomorrow.
[00:17:51] And you know, the intro, and I missed the past couple of minutes, I'm sorry, of the discussion,
[00:17:58] but intro is a fascinating topic because that's something I've always struggled with.
[00:18:05] And with the two artists that I produce, I usually start off when you all say 20 seconds
[00:18:14] of music.
[00:18:15] Define, what's that defined as?
[00:18:20] Just like 20 seconds of just music and then you're going into the introduction.
[00:18:26] Yeah. Yeah. So think about when you press play on a on a podcast and it's just music
[00:18:31] for 20 seconds. Yep. And then and then the host cuts in. So that's what we're talking about.
[00:18:37] So I go and I probably I might be doing or I'm learning something here.
[00:18:41] I start off I try to get in and out as quick as I can. And I'll intro,
[00:18:46] like for Jack's show, I'll intro, you know, the show, the host, who the guest is, and that's about
[00:18:54] 40 seconds. Host the guest, some little housekeeping notes for about 20 seconds,
[00:19:02] then at the 40-second mark, I'll go into a one minute preview of the of the hour-long episode of the interview and
[00:19:11] then I'll go into a 20 second pre-roll of the of our of our sponsor and then
[00:19:18] the episode starts. The key is I always say in the very beginning coming up in
[00:19:23] two minutes is episode number 27 with
[00:19:26] Jim Lauderdale. So if people don't want to listen to all the BS in between, they know
[00:19:31] at approximately the two minute mark, they could just fast forward through it. That's
[00:19:36] the way I do it. I don't know if that's probably not the right way, but that's the way, the
[00:19:41] best way I've come up with. Yeah.
[00:19:46] It's kind of like, go ahead Ariel. Sorry.
[00:19:46] Go ahead.
[00:19:47] Just want to say, uh, there's no right way and wrong way.
[00:19:50] And I want to cut all of that out from podcasting because it's not radio, you
[00:19:55] know, so you could decide that this week that is the right way and next week.
[00:20:00] That is not the right way.
[00:20:01] But I think in general, um, a barrier is that a lot of people come in and they think there's a right way.
[00:20:07] There's a wrong way, not just for intros, but for everything.
[00:20:10] And I just want to get it in everyone's head that there's none.
[00:20:12] There's no right way.
[00:20:13] There's no wrong way.
[00:20:13] Yeah, that's exactly what I was going to say.
[00:20:16] And I think your retention data will tell you if your audience is responding to your show early or not. And that's the, I love the, by the way, I love the, um,
[00:20:29] the clips in the front of the show. I know some people hate it. It's, you know,
[00:20:33] but like, if I can get a laugh or,
[00:20:35] or a build interest within the first couple of seconds, I mean,
[00:20:39] I prefer them to be completely upfront, like before anything, like, uh, uh, you know, I
[00:20:45] think Conan does it that way where there'll be like a clip, a funny clip, and then music,
[00:20:52] and then they'll talk over the music. It's been a while since I listened to that show,
[00:20:55] but, um, I always thought that that was hilarious because I was instantly waiting for that section
[00:21:02] of the show.
[00:21:03] And I used to interesting that you say that because I used to.
[00:21:07] I used to kick it off right with the one minute preview coming up in one minute.
[00:21:12] Bam right into it.
[00:21:14] And then I'll intro the guest.
[00:21:15] Last but not least, the biggest debate that I've had with Jack and with this new host,
[00:21:21] new show and producing with Brad.
[00:21:23] It'd be interesting to hear y'all's feedback.
[00:21:26] And I've debated this with Jack for a year and a half.
[00:21:29] And that is when you're introing the gaps.
[00:21:32] So like Jim Lauderdale's coming tomorrow,
[00:21:34] he's had nine songs cut by George Strait,
[00:21:37] two time Grammy award winner,
[00:21:39] Amy Lou Harris produced a record with her, blah, blah, blah.
[00:21:42] And then I go and then Jack and Jim
[00:21:45] start talking right trying to get the natural flow of the first 20-30 seconds
[00:21:50] them walking into the room and talking so I like to introduce the guest because
[00:21:57] it's kind of like my analogy is it's kind of like you don't want the headline
[00:22:01] band introducing the headline band.
[00:22:05] So Jack sometimes says, well, I want to introduce the guest.
[00:22:08] So I said, well, Jack, you don't.
[00:22:10] So these listeners need to know how many Grammys they've won or how many hits they've written
[00:22:15] and all that stuff.
[00:22:16] And if you're not going to do it, somebody has to.
[00:22:19] And if that, then that will be me.
[00:22:21] If you can do it, great.
[00:22:22] If not, then I'm'm gonna have to do it. Yeah, to stop you there, I would just say if, I mean, if you have a star introducing somebody,
[00:22:34] the, I think I would rather hear as the listener, I don't know if you're here to either here, intro them, then, and this is no knock on you at all.
[00:22:47] But like, you're, in my opinion, your job is to make that show
[00:22:50] awesome, and to step back into the shadow and allow your host
[00:22:58] that you're producing to be in the spotlight. And what I would
[00:23:02] recommend, in my opinion, would be for you to give him.
[00:23:07] All of the like you may be even like just pull it up like here's all the stuff about this.
[00:23:15] This guest that we have coming up and put in the way that it's gonna make jack look like the star and the more you the better you make him sound man the
[00:23:26] better that shows gonna be I'm gonna have to shove and thanks for this
[00:23:30] feedback man it's priceless because I'm gonna my next time we take Sunday and
[00:23:34] I'm going to Nashville tomorrow to do a show and I'm gonna put six bullet points
[00:23:38] and then shove it in their face and go when they all sit down start talking
[00:23:42] you've got to introduce via these bullet points.
[00:23:46] Because if you don't do it, I'm going to have to do it.
[00:23:48] And I don't want to do it.
[00:23:49] Just, all right, I'm not.
[00:23:51] So I appreciate the feedback.
[00:23:52] It really is priceless.
[00:23:54] Yeah.
[00:23:55] Like it's always hard to like, even when you're interviewing big names and all that, you want
[00:24:01] them to, The brighter they are
[00:24:06] the the better everybody else shines in that so in from your your place the
[00:24:13] You don't need to be the star of that you're you're gonna get
[00:24:16] All the residuals of putting that together being the being the guy that makes that happen
[00:24:22] You're gonna be in the background. That's just that's just the deal because you're working with celebrities. But that's where you need to be the guy that keeps
[00:24:32] them all on track because they are, it's like herding cats, right?
[00:24:36] Yeah, exactly. I appreciate it.
[00:24:40] Yeah, you're welcome, man. Of course.
[00:24:42] Yeah, I have no opinion here. Um,
[00:24:45] I've heard shows where the producers are very active, you know,
[00:24:48] like the man behind the glass and they chime in and they add to the conversation.
[00:24:55] And you know, so, um, the, uh,
[00:24:59] I would say, you know, I think fuzz has a point,
[00:25:02] but I don't think what you're necessarily doing is wrong.
[00:25:05] I mean your show has got to feel for, you know, you got to give it your own fingerprint.
[00:25:12] So, you know, if it feels right, I would say do it. If your listeners respond to it, I say do it.
[00:25:19] You know, but you might want to try to switch it up and just give it a feel.
[00:25:23] How much of that retention rate is correct on Charlie?
[00:25:27] Cause zero.
[00:25:29] Okay. Got it. That's what I thought.
[00:25:30] Because I looked at that.
[00:25:32] Like, come on, there's no way these people are listening to that much of that
[00:25:36] content. I mean, it just depends on if you're synced with Apple and Spotify,
[00:25:41] the Apple and Spotify data is absolutely accurate. The, the retention, the episode episode retention is based on
[00:25:48] IPs and things like that, which change a lot on mobile phones.
[00:25:52] So it's the, you know, it's kind of garbage data in garbage data out.
[00:25:56] I mean, it's accurate according to them.
[00:26:00] You know, it's technically accurate, but I just think that those types
[00:26:04] of measures are tough to quantify.
[00:26:08] Yeah. And who's all going to podcast movement on the here in a couple of weeks in Dallas?
[00:26:16] I didn't make the cut. I did not make the cut.
[00:26:19] Yeah, I'm debating about paying about going. And I have till tomorrow to make the decision
[00:26:26] according to my wonderful wife.
[00:26:28] Do you want me to give you an endorsement
[00:26:31] or how would you like to proceed jacking around?
[00:26:36] Dorsing of going to podcast movement.
[00:26:39] Yeah, I can steer you in either direction,
[00:26:42] but I can tell you about my positive experiences there.
[00:26:44] I went to the Nashville one last year and it was, it was
[00:26:49] fantastic.
[00:26:50] Oh, good.
[00:26:51] It was, I really, I've got to go. I'm going to go. I just have
[00:26:55] to fight the internal personal, wonderful bride battle. But this
[00:26:59] time is important for me to go because of this new show that
[00:27:01] I'm watching in November. So how would you experience been like positive?
[00:27:08] Oh, extremely.
[00:27:09] So I can pretty much point all of my podcast career
[00:27:14] successes back to podcast movement Anaheim in 2017,
[00:27:19] because I used my moxie and I got to go for free,
[00:27:24] which was amazing.
[00:27:25] And I made connections that I still am in touch with
[00:27:29] to this day.
[00:27:29] I've can trace like three jobs back to podcast movement.
[00:27:33] So I am really, really just grateful for podcast movement,
[00:27:38] for the connections, for the schmoozing.
[00:27:39] And that goes for all podcast conferences.
[00:27:41] Like I see Ana's here in the chat
[00:27:44] and she has a podcast conference in Atlanta.
[00:27:46] That's also amazing.
[00:27:48] But yeah, I am a big fan of when podcast people get together.
[00:27:51] How important, if, in the hypothetical, and I'll shut up after this one, I promise with
[00:27:57] the questions.
[00:28:00] If Jack and this other artist I'm working with, Brad, if they had the opportunity in the hypothetical to play
[00:28:08] for the conference at least at five o'clock,
[00:28:12] would that be a pretty big opportunity
[00:28:14] for them to get in front of the XM radio folks and whatnot?
[00:28:17] Or is that, would that be a waste of their time
[00:28:21] at any podcast conference, maybe podcast movement?
[00:28:22] of their time at any podcast conference, maybe podcast movement.
[00:28:27] What do you mean Clay, like to do a live show?
[00:28:29] Yeah, yeah, do a live show.
[00:28:31] I mean, there might be an opportunity,
[00:28:33] that there's been an opportunity where,
[00:28:35] if I lean on them hard enough, I think they would do it.
[00:28:38] I just don't want them to show up and then look at me
[00:28:41] and go, oh my God, I don't, you know,
[00:28:44] it's, I don't know what they're in for.
[00:28:48] Yeah, I'll say it's hard to predict if people would attend because they have a lot of sessions
[00:28:54] going on at once. You have to submit the sessions in advance. So it depends. If you wanted to have
[00:29:00] it as an official podcast movement event, they would have had to submit it, I think, back in March.
[00:29:07] But if you wanted to do something outside of town
[00:29:11] or outside of the event, sorry.
[00:29:12] It would have been, it's the last minute idea
[00:29:15] I've been talking to the conference about.
[00:29:18] Got it.
[00:29:19] I just don't know if it would be the best opportunity
[00:29:22] for Jack or Brad to do that.
[00:29:24] Because I don't want them to look at me like I'm crazy when they show up and play and nobody's paying
[00:29:28] attention.
[00:29:29] It's hard to tell.
[00:29:30] I don't know.
[00:29:31] You went to Nashville I imagine and if you hit or miss when it comes to, even if it's
[00:29:37] like an amazing speaker, if they're up against somebody who's also an amazing speaker, there
[00:29:42] could be five people in the session even even though there are 3000 people there.
[00:29:45] It's really hard to say.
[00:29:46] Got it, got it, great.
[00:29:47] I appreciate all the feedback everybody, I really do.
[00:29:51] Jim Mallard, do you have anything to throw in?
[00:29:52] You've been strangely quiet on the topic of the intros.
[00:29:56] No, I think it's, Wildly Depends by show and niche and,
[00:30:01] I don't know.
[00:30:03] I've battled it for years too. So thank you, Jim.
[00:30:07] I think, um, all right.
[00:30:09] So we're about halfway through here.
[00:30:10] We'll go ahead and reset and David.
[00:30:13] Are you ready?
[00:30:14] Yes, I am.
[00:30:15] So, Hey everyone, I'm David.
[00:30:17] Um, I'm here to pitch my show, which is called conscious business leaders.
[00:30:23] And wait, is this the guy that we've been waiting for for like seven years?
[00:30:26] Yeah.
[00:30:27] Yeah, this is him.
[00:30:30] All right, so Conscious Business Leaders
[00:30:32] is a podcast that shares the stories
[00:30:34] of seasoned entrepreneurs who have built profitable
[00:30:37] companies while maintaining a mission of helping others.
[00:30:43] Boom.
[00:30:47] Boom. I feel like you've been coached on that. I don't get to say this enough but say it while smiling.
[00:30:53] All right, let me retry saying that.
[00:30:55] I don't get to say that enough to men. Men say that too. So I
[00:30:57] get to say it to you now.
[00:31:01] All right. Conscious Business Leaders is a podcast that shares
[00:31:04] the stories of seasoned entrepreneurs
[00:31:07] who have built profitable companies while maintaining a mission of helping others.
[00:31:11] Boom.
[00:31:12] I'm not saying it.
[00:31:15] That did sound better.
[00:31:16] I'll say it while grumpy.
[00:31:21] Just kidding.
[00:31:22] Ed, you've been asking for this for weeks. What do you think?
[00:31:27] Eduardo Havens, the eighth. What do you think?
[00:31:31] He's probably got a grilled cheese in his mouth.
[00:31:34] He's probably making grilled cheese sandwiches.
[00:31:37] Avocado and...
[00:31:38] Octogenarian.
[00:31:40] Oh, right.
[00:31:41] Yeah, even his grilled cheeses are too high class for us.
[00:31:44] Well, we have a
[00:31:45] substitute Ed that just jumped up to speak. Thanks Jeff. We'll go to the next
[00:31:50] day. Thanks Jeff. What's my podcast called again? The greatest song ever sung.
[00:31:56] Shitty. Correct. No I just want to cosign what Ariel said. I've been in sales and
[00:32:00] sales training for 20 plus years and that is literally one of the first
[00:32:04] things we tell people if they have anything to do with phone calls and I've been in sales and sales training for 20 plus years and that is literally one of the first things
[00:32:05] we tell people if they have anything to do
[00:32:08] with phone calls and their job is you can hear a smile
[00:32:12] through a phone.
[00:32:13] So I'm happy Ariel said that.
[00:32:14] I like hearing those points validated.
[00:32:17] And David, your pitch does sound much better
[00:32:19] than the last time you put it out there.
[00:32:20] So good job, man.
[00:32:22] Thanks, yeah, that's a really good point too.
[00:32:24] Even when recording too, I've noticed that like when you try to like smile and have
[00:32:29] good posture, it definitely sounds better.
[00:32:32] Gotta hype yourself up to do anything audio.
[00:32:34] I mean, you really do.
[00:32:36] Like even in bad days.
[00:32:38] That's your elevator pitch.
[00:32:40] And then what would you say is your most pressing need?
[00:32:43] Are you trying to get more listeners,
[00:32:45] trying to get more interviews,
[00:32:46] trying to get more downloads?
[00:32:48] Where are you right now?
[00:32:50] At this point, I would say more listeners.
[00:32:52] Last week, I was struggling a little bit with getting guests,
[00:32:56] but then after getting some feedback
[00:32:58] from the community and stuff,
[00:33:00] I actually did get a few more interviews books.
[00:33:02] So I've actually booked out for like a month now so at this point probably just focusing on getting
[00:33:08] listeners I know I need to start reaching out to like newsletters at some
[00:33:13] point soon so I think that's probably like my next step I think the same thing
[00:33:18] you try to get more more newsletters was you just play kidding Ariel here.
[00:33:29] Ariel, by the way, is it Ariel or Ariel? Because I never know and I feel bad when I see your name.
[00:33:33] No, I'm bad.
[00:33:34] Your name is Fuzz.
[00:33:37] Thank you.
[00:33:38] However, it comes out of your mouth is lovely for me.
[00:33:41] Okay. Perfect.
[00:33:42] Thank you.
[00:33:43] Tanner says Ariel.
[00:33:46] I don't mind Ari Ari Elle Ari Elle Ariel. It's really fine. My best friend calls me Ari Elle and my parents
[00:33:53] call me Ari Elle. So I don't know. I don't know what my name is. Tanner just sent out
[00:34:01] a tweet. I'm at dinner but Jeff sucks. So thank you Tanner. You're missed.
[00:34:07] You can see it in the comments section down below to your right, which is a new feature.
[00:34:12] So if you are listening and you don't want to come up and speak, but you have something you want to say or ask, you can do that down there. Look in the bottom right hand corner.
[00:34:19] So I've got a question for Dan. What type of a guest? Who are you looking for I guess
[00:34:26] is the first question. For guests you said? Yeah for guests. I mean obviously you'd all
[00:34:32] like Mark Cuban but I mean what specifically what type of people you're looking for to
[00:34:36] be guests. I'm looking for founders of companies that basically like do good for others like
[00:34:43] their employees or like customers.
[00:34:47] I mean, well, it's funny you said Mark Cuban
[00:34:49] because I feel like he actually would be a good example.
[00:34:51] Like his new prescription drugs company,
[00:34:53] I don't know if you've heard of it,
[00:34:54] but it's been like lowering prices for consumers.
[00:34:58] But yeah, basically entrepreneurs that are like
[00:35:01] actually helping people in addition to making money.
[00:35:03] Hey Dave, send me a direct message after this
[00:35:06] Okay, I might have somebody for you. Okay, sounds good
[00:35:10] Where are you currently? Oh, sorry. Go ahead. No you you first
[00:35:15] Just wanted to say of course you got to interview the squad cast boys. Yeah
[00:35:19] I had to redo the interview but it's coming out soon. Okay, good to know.
[00:35:25] David, how are you currently looking for guests for your show?
[00:35:31] So a lot of them I've been finding on Twitter and LinkedIn.
[00:35:36] Now that I'm thinking about it, I'm not even sure how I come across some of these people,
[00:35:42] but sometimes I'll just see business owners kind of explore the
[00:35:47] business. If I see that there's something interesting there,
[00:35:50] I dive into it a little bit more,
[00:35:52] but it seems like a lot of cold outreach to be honest.
[00:35:57] Are you asking for a referral at the end of your interview?
[00:36:01] I actually have been. Yeah.
[00:36:02] And that's how I did get a couple of them all because
[00:36:06] Zach and rock gave me a couple people that I have looked
[00:36:09] So I've gotten a couple referrals. I've heard that that's a really good practice. So I've been trying to do that
[00:36:15] Yeah, cuz you can name drop the person who referred you. Yeah, that makes sense
[00:36:20] Can you try going every try going big like Bill Gates Warren Buffett kind of stuff I haven't
[00:36:26] yet I mean I would honestly like to have Mark Cuban I think he actually would be
[00:36:30] a really good good fit for it but I gotta think about how I can get an
[00:36:34] introduction to him I mean like Mackenzie Scott what's his name's ex-wife? Oh Yeah, they've those yeah
[00:36:45] Like it's your conscious business leader
[00:36:48] Yeah, I mean she gave away a
[00:36:51] giant chunk of her
[00:36:54] her earnings to
[00:36:57] Nonprofits like that sort of thing
[00:36:59] So oh I didn't even know that that's interesting. She's given
[00:37:04] 8.6 billion dollars in two years to 780 plus organizations. It's a lot of money
[00:37:11] I'll double down on that just start finding these people that you're interested in and start sending them emails because
[00:37:17] The worst that's gonna happen is they don't reply a
[00:37:20] Few of them will send you back in now and then one of these days you'll get it open up your email
[00:37:25] And there'll be a yeah, we could do that and you'll just probably shit your pants
[00:37:28] honestly
[00:37:30] Yeah
[00:37:32] All right, we have a couple people that have requested here
[00:37:35] On a Europe first then I know Chris will follow
[00:37:39] Hi, I'm new to this Twitter world. So I hope I'm doing this, right?
[00:37:44] I Hi, I'm new to this Twitter world, so I hope I'm doing this right.
[00:37:50] I don't even know what the process is, but what I came up here to ask about is I'm in the process of launching a new show for myself.
[00:37:54] And this is mainly, it's going to be called the content trapper.
[00:37:57] It's mainly because, oh wait, so if my connection was lost, is my connection back?
[00:38:03] We hear you.
[00:38:03] You're good.
[00:38:04] Okay.
[00:38:04] You're good.
[00:38:05] Um, but no, it's called the content trapper and a lot of it is because my
[00:38:09] community has been asking to hear more from me specifically, um, which I
[00:38:13] struggle with real, we've talked about this.
[00:38:16] The premise of the show is mix.
[00:38:19] Part of it is me talking to content entrepreneurs about how they're
[00:38:23] utilizing content in their business,
[00:38:26] especially because really it's a new wave of things, but also focusing in on equipment. So I
[00:38:33] also own a 1500 square foot studio in the heart of Atlanta. And so it's also talking through like
[00:38:40] the ups and downs of having a team of 13 people and managing over 20 shows and the studio and the
[00:38:48] equipment and the wins and the fails and all of those things that go into it. And I think I'm just
[00:38:55] trying to figure out how to properly structure it because part of it will have a YouTube component
[00:38:59] where I'm reviewing like equipment and some of the things that have worked and not worked.
[00:39:03] And then the other part will be more so
[00:39:05] just the podcast element that's more so focused on
[00:39:09] Content entrepreneurs and I hope all of that made sense. I'm gonna stop talking now
[00:39:16] Yes, definitely made sense
[00:39:19] You're in a really cool spot
[00:39:21] Which is that you have you haven't yet formatted it, which means
[00:39:26] that you can build marketing into every single aspect of your show, which is going to be
[00:39:31] really, really important in order for it to reach a wider audience.
[00:39:36] If it were me, I was listening to a show today that I really liked the way things were segmented.
[00:39:42] Let me try to remember that because I really like shows
[00:39:46] that your audience knows what to tune in for.
[00:39:50] They have special names of the segments.
[00:39:53] The segments don't always have to come for a episode.
[00:39:57] I think one of them is called Hysteria.
[00:39:59] It's from Crooked Media.
[00:40:00] I really liked the show
[00:40:01] because they have their regular chat up top.
[00:40:04] It's a two person co-host show,
[00:40:06] but then they always have two or one guest
[00:40:09] at the bottom half of the show,
[00:40:12] or the, yeah, the bottom half of the show.
[00:40:14] And then at the end of that conversation,
[00:40:16] they do a round table with those guests about,
[00:40:19] and then they do like a,
[00:40:20] I think they call it like a sanity corner
[00:40:22] or something like that.
[00:40:23] And it's just something that me as a listener, I am learning to anticipate
[00:40:28] and get excited for.
[00:40:29] And then if I tweet at them, I'll say love this section of the show, something
[00:40:33] like that.
[00:40:34] So I would encourage you for all of the segments that you mentioned to come up
[00:40:39] with a way to make that enticing for listeners and so that they can possibly
[00:40:43] um, uh, and so that they can possibly,
[00:40:48] and so that they can possibly call into that show. Maybe not now, maybe that's too much for your launch,
[00:40:50] but sometime in the future, you can start gaining,
[00:40:52] you can start garnering voice clips
[00:40:54] that you eventually play.
[00:40:57] But yeah, okay, end of rant.
[00:40:58] I just think, build marketing into everything.
[00:41:00] Think marketing at every stage.
[00:41:02] Perfect.
[00:41:03] Greg, what do you got?
[00:41:05] Well, Jeff, I know why you, you came to me next because so I, I love the idea.
[00:41:14] I think it's amazing, but it sounds to me like one is a podcast and one is a YouTube channel. And I think the gear review life of a studio owner, you know,
[00:41:29] make some vloggy content sounds a lot like Peter McKinnon and awesome, like super awesome.
[00:41:37] And then the content podcast sounds equally cool for a deeper dive, more intellectual type of content.
[00:41:54] And I mean, I don't know if I would break the niche and put them together, but that's
[00:41:59] just my craziness with niche.
[00:42:03] Like I think that niche is the most important thing that you can do.
[00:42:07] And starting any content creation, uh, enterprise.
[00:42:13] I don't disagree about niche niche.
[00:42:17] I say, I say niche, but it doesn't matter.
[00:42:20] I don't disagree.
[00:42:20] What I, what I do think though, Ana, because I know your community
[00:42:24] has asked for this
[00:42:25] show and I imagine that you have done some either surveying or just anecdotal chatting with them to
[00:42:32] find out what they want from you and that's why you're going in this direction. What I would
[00:42:36] recommend actually is four episodes per month, twice a month are your flagship episodes. It's
[00:42:44] the segment of the show
[00:42:46] that you're having the conversations
[00:42:47] and then the other two times throughout the month.
[00:42:49] That's when you're quote unquote breaking format,
[00:42:51] breaking niche.
[00:42:52] The example that I will point to here
[00:42:54] is a podcast called How to Do the Pot.
[00:42:56] It's a podcast geared towards women
[00:42:58] who are interested in cannabis.
[00:43:00] Two episodes per month,
[00:43:01] she talks about something having to do
[00:43:04] with the cannabis industry or
[00:43:07] what to do if you get too high or here are the strains that you should try out if you
[00:43:12] want to go to sleep better.
[00:43:14] But then the other two times per month are short episodes, two to five minutes long.
[00:43:18] And speaking of building marketing into every step, they are user-generated.
[00:43:23] People call in and leave two to five minute voice clips
[00:43:25] about the first time they bought legal weed.
[00:43:27] So those stories are always, we know what to expect.
[00:43:32] She can call on her community to share their own stories
[00:43:38] so that the community feels a part of it.
[00:43:40] And if people don't wanna listen to a 45 minute episode,
[00:43:43] if they're new listeners,
[00:43:44] just checking out the feed for the first time,
[00:43:46] they can get a taste of the host and a taste of the show
[00:43:49] and the vibe of the show with a 2-5 minute episode.
[00:43:52] So I'm not saying you do a 2-5 minute episode.
[00:43:54] What I am saying is it might be interesting to incorporate these...
[00:43:59] that people get used to the cadence of the show being
[00:44:01] twice a month this, twice a month this.
[00:44:03] They can tune in for both, they can tune in for either, and that's what I would recommend.
[00:44:08] I like, oh, go ahead, Buzz.
[00:44:11] No, I was just going to say, I think that sounds brilliant, and I wholly endorse that.
[00:44:18] I think that sounds like something that would be fun to listen to, it would be great for
[00:44:22] the audience, and that's some wonderful advice as usual.
[00:44:26] So, I don't know a lot of people in here. I think the only person I do know is Ariel.
[00:44:33] So, just to give a little bit more background into me, which hopefully will be helpful,
[00:44:38] I have a podcast community called Black Pod Collective and then a podcast conference called Black Pod Festival. And so I've traditionally stayed pretty behind the
[00:44:49] scene. I don't really share a lot about myself. It's more so focused on my
[00:44:53] community. My community consists of about 500 members across the globe and they're
[00:44:59] paid members and then we have those who are not in the community that just kind
[00:45:02] of come to the conference. The biggest feedback from the conference and just the biggest feedback in general has been
[00:45:09] people want to learn more about my journey and me as the individual, which I struggle
[00:45:14] with.
[00:45:15] So I think I'm trying to incorporate more of me.
[00:45:20] So part of that is like the content portion of it, the entrepreneurship portion and all
[00:45:25] of those pieces.
[00:45:26] And so I've kind of gone back and forth between like certain things will just be for the YouTube
[00:45:29] channel, i.e.
[00:45:31] I don't want to review an app on a podcast because the fact that you can't see it.
[00:45:37] So I feel like I want to do some video that is just for the YouTube channel where it's
[00:45:41] like I'm reviewing some of the apps that I use for clients, some of the things that I enjoy, or just reviewing new things that I'm like,
[00:45:47] I didn't know how to use this.
[00:45:49] And then other elements would be like me talking about how I jumped into entrepreneurship from
[00:45:53] attending your career in healthcare.
[00:45:55] And that would just be on the podcast itself, but we would do like video, it would still
[00:46:01] be recorded fully, but to do video clips for social media but not for
[00:46:05] the premise of it being released to YouTube. Does that make more sense or does it make better sense
[00:46:10] for this to be a I don't know it feels like a hodgepodge the more I keep talking but yeah.
[00:46:17] You have a team behind you right you have video producers audio producers. Yeah I have a team.
[00:46:22] In that case I would go crazy and have separate feeds.
[00:46:25] I mean, the reason I usually suggest that people combine feeds or, you know, just consolidate
[00:46:35] is because they don't have the resources, but you have the resources and you have the
[00:46:40] community asking for it, in which case I would make it as easy to understand as possible.
[00:46:46] And what can unite those two entities
[00:46:49] is branding and logos and things like that.
[00:46:52] But yeah, I mean, there are gonna be people tuning in
[00:46:54] for different reasons.
[00:46:55] So I actually go back on what I said before
[00:46:58] based on the extra knowledge that you gave us
[00:47:00] and I would separate those entities. So I think I think you have a amazing.
[00:47:09] Reach already, I think, you know, when you have people asking to know your journey,
[00:47:15] I mean, that's as good as it gets for starting something like this, I think.
[00:47:21] So you also have this opportunity where video content,
[00:47:28] I think is going to amplify your message to an extent that
[00:47:36] I think that might be superior to audio,
[00:47:39] especially if you're doing like conventions and you know,
[00:47:45] you have all these other things going on,
[00:47:47] like people would love to see your journey and setting up the conferences and
[00:47:53] how do you get speakers? And you know, that is kind of vloggy,
[00:47:57] but it's also your life and it's what they're asking to be exposed to,
[00:48:02] not just the journey, but the, but the current, it sounds like, you know, more about you. Um,
[00:48:09] and to me, I think that's the, I mean, that's the star.
[00:48:14] I mean, you're doing things that people only dream about doing that's,
[00:48:20] that's a life I think would, would be very positive impact to share.
[00:48:26] Yeah. It's super awesome meeting you by the way. And I think Ariel's right.
[00:48:28] If you have a team, that's a great opportunity to just go crazy.
[00:48:31] Yeah, Michelle, go ahead.
[00:48:32] My one thought as you were talking about all these different components that you want to build out,
[00:48:41] I would really spend a lot of time thinking about how this is a funnel into your business and how you can optimize that.
[00:48:51] Like it's great to share your story and all of that kind of thing.
[00:48:55] But you're sharing your story not only for people who already know you, but for people to get to know you, like to bring them into the community community that you're
[00:49:05] building. By the way, I've been looking to go to your conference for two years now, but of course,
[00:49:10] with the COVID. So I'm very excited to see the new dates up on the website. So like, there are
[00:49:16] people who've been quietly watching what you've been doing for a while now. Obviously COVID's impacted like in person connections, but we're out there kind of
[00:49:26] watching. And so I would say very strongly, how can you get people on your email list with the
[00:49:35] content that you're sharing? It's not enough to have a YouTube channel and review a product. Like
[00:49:40] if you're bringing a product in front of people because you love it, understand
[00:49:45] that you can also be an affiliate for that product and optimize that authentically and
[00:49:50] ethically because you love that product.
[00:49:53] So just I would think about your funnel.
[00:49:55] I would think about the monetization opportunities within that funnel that are ethical for you.
[00:50:04] And because you're building it out
[00:50:05] and you have a team like game on,
[00:50:07] and congratulations, I'm excited to see it.
[00:50:10] I'm excited to subscribe and to finally go to New York
[00:50:15] in the sweltering heat of summer.
[00:50:19] So congratulations.
[00:50:21] Thank you so much.
[00:50:22] That always warms my heart when I meet anybody who wants to join us on this journey.
[00:50:27] Hopefully, I get to meet you in person next year.
[00:50:30] I will probably be shooting you an episode so you can listen to it before I release,
[00:50:35] because I'm very big on doing focus groups for clients.
[00:50:39] I'm going to treat myself like a client for once.
[00:50:43] Yeah, again, super awesome meeting you.
[00:50:45] I gave you a full, sounds like you're doing amazing.
[00:50:50] Podcasting power hour is part of Indie Drop-In Network.
[00:50:54] If you are a podcaster looking to grow your listeners,
[00:50:57] check out indiedropin.com.
[00:51:01] Indie Drop-In is always free and we have opportunities right now for comedy, true crime,
[00:51:07] scary and paranormal podcasts.
[00:51:10] Just go to indiedropin.com to learn more.
[00:51:13] You've had two people waiting patiently.
[00:51:18] Sticky Paul's, I see you have your hand up.
[00:51:20] Chris, is it okay if Sticky Paul's goes first?
[00:51:23] Yeah, that's perfectly fine.
[00:51:25] Okay, it's very kind of you. Sticky Paws, nice to meet you. What you got going on?
[00:51:30] Hi there, can you guys hear me?
[00:51:32] You sound beautiful.
[00:51:33] Loud and clear.
[00:51:34] Thank you guys so much. My name is Travis. I am the founder of Sticky Paws Studios in Las Vegas, Nevada.
[00:51:42] I was looking at the article that was attached
[00:51:46] to this podcasting power hour,
[00:51:48] and I've been listening for a bit,
[00:51:49] and it's like really awesome to hear
[00:51:51] all the different perspectives of marketing and advertising
[00:51:54] and getting sponsors and getting affiliate codes
[00:51:57] and making some money for podcasting.
[00:51:59] We specialize in audio and video podcasting.
[00:52:03] We kind of treat our business closer to a broadcast studio
[00:52:08] in the way that we do everything live,
[00:52:13] even if it's not live.
[00:52:14] We have a five camera set up with as many mics as you need.
[00:52:18] We have close ups and a wide shot.
[00:52:20] And we have a rig that can run intros, outros,
[00:52:23] audio clips, et cetera.
[00:52:24] We can attach Discord, a call-in feature, et cetera.
[00:52:29] What I really wanted to talk about
[00:52:30] is just the idea of monetizing a podcast
[00:52:33] and how many people tend not to reach out
[00:52:38] to their network for podcasting.
[00:52:39] They think that podcasting is just about creating content
[00:52:43] and then hoping somebody will see it.
[00:52:45] And I want to open up the forum and kind of discuss this kind of like this way of podcasting
[00:52:51] that not many people consider.
[00:52:53] And it's podcasting and advertising through their guests and monetizing day one with no
[00:52:58] listeners simply through basically social media influencer marketing as a podcast instead of podcast
[00:53:06] marketing to sponsors.
[00:53:09] And I'll explain a little bit further.
[00:53:12] Our studio is basically just a home for a network called Podcast Junkies Network.
[00:53:17] The son of famous singer Tony Orlando of the 70s, his name is John Orlando, hosts a show
[00:53:23] called Action Junkies. And there's a bunch of other shows like Fitness Junkies,
[00:53:28] Political Junkies, Weed Junkies, 420 Junkies, etc. And we hope to build up
[00:53:33] the brand and keep expanding. But the one thing we do that most others don't
[00:53:38] consider is we focus on getting guests of influence, ranging from, you know, a hundred thousand
[00:53:45] followers on Instagram or a million followers on TikTok or however the many
[00:53:49] however like the cookie crumbles and reaching out to sponsors based off of the
[00:53:54] not all not the viewership of the podcast or the listenership of the
[00:53:58] podcast but the clips and the content we make from the pillar is what we call the podcast. So
[00:54:07] we've structured our podcast studio to be kind of like a content farm for our
[00:54:13] clients and our internal podcasts. So for example we create six pieces of content
[00:54:20] from a single podcast so we can have consistent content coming out every
[00:54:23] single day. We focus mostly on Reels, TikTok, YouTube Shorts, because that is getting most of the
[00:54:29] engagement these days.
[00:54:30] So for our Action Junkies show, we have a guest, Lacey K. Summer.
[00:54:36] She has 11 million followers on Instagram.
[00:54:39] What we would normally do is we would reach out to sponsors that have her demographic
[00:54:44] and say,
[00:54:45] we're going to have Lacey K. Sommer.
[00:54:46] She has 11 million followers.
[00:54:48] If we're close enough with her, which specifically we are,
[00:54:50] we would ask her for her general engagement and her demographic.
[00:54:54] We go out to sponsor, for example,
[00:54:56] I believe a few years ago, probably more than a few like six.
[00:55:00] We reached out to whoever the studio is for Fast and Furious and we were able to
[00:55:06] work out a deal under the guys that the engagement will be between one and three
[00:55:11] million engagements, a $5,000 one-time podcast sponsorship simply by getting
[00:55:20] Lacey to agree to the fact that she likes going to the movies and she of
[00:55:27] course she would see Fast and Furious 6 or whatever the movie is was coming out
[00:55:31] at the time but we take that idea and we keep on expanding it where we get
[00:55:35] somebody with only 5,000 followers on Instagram and we use their name and their
[00:55:40] audience to make content for ourselves and give them clips to post on their personal page.
[00:55:46] So when we go back to the advertisers, we not only include the listenership of the actual
[00:55:53] audio on Spotify and all the other platforms and video, but we include how many people
[00:55:59] saw the clips and what was included in the clips.
[00:56:01] We show their logo, we have product placement in the background, we have organic advertising,
[00:56:06] which is like, I love Jersey mics.
[00:56:08] You know, I'd eat there every single day.
[00:56:09] It's funny, we have a story about Jersey mics, X, Y, Z.
[00:56:11] And then that becomes kind of like
[00:56:13] an engaging aspect to advertising.
[00:56:15] So I was wondering if you guys have explored
[00:56:17] that kind of basically traditional,
[00:56:20] I guess it's funny, I'm saying traditional,
[00:56:23] influencer marketing through podcasting rather than approaching it from I'm building a brand
[00:56:28] first and then looking for advertising after 30 40 50 episodes and community building. What do you guys think?
[00:56:36] Well, not all of us have Wiz Khalifa coming to our studio.
[00:56:43] Oh, that's funny. That was an alarm.
[00:56:44] The, uh, the ability to do some of the things that you're talking about are,
[00:56:49] are, uh, limited by, um, I think I would say that there's a number of us here who
[00:56:56] are, uh, who do things that aren't just podcasting and therefore aren't spending as much time focused on that as we probably would like to be.
[00:57:10] So I'm not speaking for everybody. There are some of you here who do that outreach and find those sponsors and find those
[00:57:29] opportunities when that's gonna make or break your...
[00:57:36] getting the bills paid, that's one thing versus those of us who are doing
[00:57:41] this in addition to running another business, or working or whatever
[00:57:47] they might be. So it's a very good question. I'm not sure. I can't speak for everybody,
[00:57:56] but I would say that it's a... I feel like what you're doing is, uh, is a different level than, or a different,
[00:58:06] uh, style that a lot of us are doing here currently.
[00:58:10] Yeah, I agree.
[00:58:14] Jeff or Greg, you got anything on that?
[00:58:15] Yeah.
[00:58:15] I mean, I don't have too much.
[00:58:17] The, what I would say is, um, I am very supportive of anyone who can put together a story and go pitch a sponsor before
[00:58:29] they've got any sort of track record.
[00:58:35] Now you seem to have a track record and I think it's probably easier today than it was
[00:58:42] what you said six years ago.
[00:58:44] Oh, fantastically easier.
[00:58:45] It's right. Bigger repertoire.
[00:58:47] Yeah, exactly. So I think, you know, there's one kind of constant thing
[00:58:53] with sponsors, just from my experience, is that when you don't sell the 25
[00:58:58] mattress, you get pissed. So,
[00:59:03] you know, I think if you can, if you can team up with somebody who has a larger reach
[00:59:11] and a higher engagement in order to put together a package that is, is good for you and good
[00:59:19] for everybody, I think that's smart.
[00:59:21] I know people who do that with series.
[00:59:24] I know people that go that with series. I know
[00:59:30] People that go out and get funding for like audio dramas. So it's definitely done in
[00:59:33] podcasting but
[00:59:37] You know finding sponsors is a full-time job. I would bet you have someone that
[00:59:43] Specializes in this and probably does this for you. Yeah, we have kind of like a collective of people who
[00:59:48] Depending on the ranking of the sponsor. We have people fishing for you. Yeah, we have a kind of like a collective of people who, depending on the ranking of the sponsor, we have people fishing for that. Yeah. But they're among other things, of course. Yeah. And you've probably built pitch decks and you probably
[00:59:52] have stats and you probably have, you know, your, you got data people looking at these
[00:59:57] analytics and you've got a process that you've cultivated over time. And all that stuff is IP. That's very, very valuable that you've learned through blood, sweat, and tears.
[01:00:09] And you're right. Other people can do it, but it's, it's, uh, you know,
[01:00:15] it's like, you know, when you see somebody playing the piano,
[01:00:19] it looks damn easy. But when you sit behind the piano, it's hard.
[01:00:23] The one, the one thing I like the analogy I like to make is like,
[01:00:27] we're not in like the advertising business, we're the
[01:00:30] billboard business. We're essentially like how do
[01:00:33] billboard people sell billboards? It's about just like
[01:00:37] viewership and people who pass on the street. One of our
[01:00:40] biggest kind of pitches to in Vegas, like law firms are really big, for example.
[01:00:46] So we have a lot of meetings with those people.
[01:00:49] They'll spend 10, 20, $30,000 on a billboard for
[01:00:55] no direct return and non-monetizable return really.
[01:01:01] I mean, you can't prove that this billboard is what sent them to you.
[01:01:04] Was it the seven billboards?
[01:01:06] Was it the commercial, et cetera?
[01:01:07] So we leveraged the ambiguity of kind of that kind
[01:01:12] of marketing to these people who are used
[01:01:14] to that traditional marketing and sell them on the idea
[01:01:18] that as long as people are seeing your brand
[01:01:20] that the demographic they want in a way that's engaging.
[01:01:25] Because we make the argument as well, like not even the drivers are paying attention
[01:01:28] to the road, let alone the billboards, they're on their phone.
[01:01:31] The passengers, of course, on their phone, you're in a taxi, they're on your phone.
[01:01:34] Like where are you seeing these billboards now in a non-obtrusive way?
[01:01:39] And the answer to that is basically through social media content, which I guess our pillar
[01:01:46] of that is podcasting. But I guess it could be anything, right? If you do a Twitch stream,
[01:01:50] that's just eight hours long, you can cut that up and then splice that and sell that
[01:01:56] as sponsorship as well. Sorry, Ariel. Go ahead, Greg. Finish your thoughts.
[01:02:02] I was gonna say, I do think it's brilliant that you can get like, you know,
[01:02:05] some $11 million Instagram followers say, I love Jersey mikes.
[01:02:10] And then you get a clip of it. So, you know, Bravo.
[01:02:13] Yeah, I'm not going to lie. She's kind of in the cahoots with us.
[01:02:16] She's like a kind of a partner, but it's this, what's it to her? Uh, go Ariel.
[01:02:21] Do you know about pod corn? Pod corn known? I'm not familiar
[01:02:25] Pod corn is great. If you are looking to potentially connect with
[01:02:31] With
[01:02:33] Advertisers who are already familiar with sponsoring on podcasts. It's a marketplace that connects podcasters with
[01:02:40] advertisers the advertisers layout the demographics that they're looking to hit, the minimum downloads,
[01:02:46] the campaign length, how much they're willing to spend, things like that.
[01:02:49] And then you pitch to them.
[01:02:51] You say, you know, our podcast has this.
[01:02:54] We do weekly.
[01:02:55] We can offer a mid-roll at this.
[01:02:57] We can offer a pre-roll at this, post-roll at this.
[01:03:00] And also we can do creative integration
[01:03:06] or we can do this type of ad,
[01:03:07] like really totally an interesting flexible platform
[01:03:11] that I've had a lot of success on
[01:03:13] with the right pitches and the right partners.
[01:03:15] It's also a great way to just see who's doing what.
[01:03:18] And something that I have done is seen
[01:03:22] who is advertising there,
[01:03:23] gone to their competitors who are
[01:03:25] not advertising there and pitch them on my own. So that is another way to
[01:03:29] potentially find sponsors. That's a fantastic platform. And does this
[01:03:36] platform like take like a cut of like as like a broker fee between that? It does.
[01:03:40] Yeah. I believe it's 10%. Okay that's not too bad. We tend to stay away from
[01:03:44] obviously because our idea is not
[01:03:46] like the cost per million kind of thing where they take 30% of
[01:03:50] the pre roll ads, we actually advertise or advise against that
[01:03:54] to our clients, simply because it's like advertising before
[01:03:58] people actually care about you tends to piss people off, we
[01:04:01] found out like the community of people. But I love that. I love
[01:04:04] that kind of networking tool and the fact that you kind of go to the competitors of
[01:04:08] the people who are already kind of doing that.
[01:04:11] Yeah, that's that's outside of popcorn, of course, that would be your own.
[01:04:14] I mean, that's just a brilliant tactic. I really appreciate the knowledge on that. We
[01:04:17] focus mostly on boots on the ground, kind of cold calling or through relationships with
[01:04:22] other people. But we want to kind of get $500, the $200 a month kind of sponsors as well for lower level
[01:04:29] podcasts that. Yeah I also think a big opportunity is available for people who
[01:04:37] are not yet advertising on podcasts but need to be advertised sorry need to be
[01:04:41] sold on why that would be helpful for them So even just building out a deck that says, you know podcast advertising 101 and why you should do it with sticky pause
[01:04:51] That is that what you're called? Yes
[01:04:53] That would be that would be something that I would just have handy
[01:04:57] That's that's fantastic advice
[01:04:59] And uh, I would have a kind of like a follow-up kind of like thing not to cut any off
[01:05:03] They've been waiting but uh is like video on Spotify
[01:05:07] What is your guys opinion on this new kind of pseudo audio video podcasting world where?
[01:05:14] Videos coming back around and touching the audio listeners
[01:05:18] Have you guys explored that as like as like the place where your video content lives to kind of direct the top of the funnel there.
[01:05:25] What is your guys's opinion?
[01:05:28] TBD, no one knows. I mean, I did, you know, one of the shows that I do infrequently is a video show.
[01:05:36] And I put it, you know, I signed up with anchor just so I could do video on Spotify, just so I could understand it. And, you know, I put the same video on YouTube
[01:05:48] and it outperforms 100 to one. So I don't know. Who knows?
[01:05:55] I think my opinion on it is if your audience is big enough to start with, I think it's great. I
[01:06:01] think if you're starting off, I would put your efforts elsewhere until you make it big, because
[01:06:09] I don't think in on Spotify's platform, the discoverability is
[01:06:13] going to be high enough that it's going to make it worth your
[01:06:16] efforts to put it there versus something like YouTube, or just
[01:06:21] podcasting in general.
[01:06:22] It's more of a yes and kind of thing. Like put it both for the convenience of the list.
[01:06:26] That's exactly what I did, exactly.
[01:06:28] And YouTube's algorithm is so good
[01:06:31] and Spotify is basically like 1990s search.
[01:06:37] However, on the contrary, Spotify now has a form
[01:06:41] where you can submit to be featured.
[01:06:43] And my guess, just like how Apple is very much prioritizing their in-app real estate
[01:06:50] for podcasts that have paid programs, Spotify will start prioritizing some of their in-app
[01:06:55] real estate for podcasts that have video podcasts hosted on Spotify or Anchor or Megaphone or
[01:07:00] whatever it is.
[01:07:01] So that is just something to keep in mind.
[01:07:03] That's what I'm hoping for.
[01:07:04] That's what I'm getting exactly what I did it.
[01:07:07] That's fantastic. I also like the fact that it's, uh, it's again,
[01:07:10] it's speaking to our tactics to getting sponsors is the ambiguity of like,
[01:07:14] who's actually watching. Um, some people,
[01:07:17] you can look bigger than you are if there's no viewer count at the bottom of
[01:07:20] your video, you send someone to your YouTube video, um, or their podcast,
[01:07:24] they see that four people watched it. They might look lower on your podcast simply because of the
[01:07:29] kind of like the entourage effect of, oh, other people aren't listening. Send them to your audio
[01:07:33] video podcast on Anchor. They might not make that same assumption off the bat.
[01:07:39] Hey, I appreciate you coming up and talking. I do know.
[01:07:42] Yeah, thank you.
[01:07:43] I'm a man of my word and we have two people waiting.
[01:07:45] So I will stay on and over.
[01:07:47] I appreciate it.
[01:07:48] Oh, no problem at all.
[01:07:49] Chris, I know you've been waiting patiently, man.
[01:07:51] I appreciate it.
[01:07:52] Hey man, no, it's been a pleasure to sit and wait
[01:07:55] because it's given me a chance to smoke another joint
[01:07:57] and actually enjoy myself for once
[01:07:58] because it has been a whirlwind
[01:08:01] of one of the weirdest experiences I can possibly explain.
[01:08:04] So I'm gonna give the elevator pitch of what's going on.
[01:08:08] I was contacted by someone because of my notoriety in the cannabis industry.
[01:08:13] For those who don't know me, I'm a political lobbyist.
[01:08:15] I'm actually the only US citizen that I know of in the South, especially that's not a lawyer
[01:08:20] or former elected official or someone that studied political science in college
[01:08:25] that decided to open up their first public lobbyist firm
[01:08:28] in North Carolina solely for the legalization of cannabis
[01:08:30] and psychedelics nationwide.
[01:08:32] And that has gotten me a lot of notoriety
[01:08:33] with a very small group of people,
[01:08:36] but a very important and powerful group of people
[01:08:39] that have been helping me along this way
[01:08:40] and kind of helping me navigate the waters of this journey.
[01:08:43] So one of those people reached out to me and said hey there's this tattoo convention
[01:08:46] that's got a national following it's got a freak show that goes with it it's
[01:08:49] got a live suspension show there's like guys and stars from Ink Master. I've
[01:08:53] bought a four and a half year contract that it gives us activity to be the only
[01:08:57] CBD to eight and THC vendor for the whole like 22 shows that they do
[01:09:02] nationwide. I need somebody to run Raleigh
[01:09:05] because I'm stuck in Florida this month.
[01:09:08] And I'm like, okay, I've heard pitches like this before,
[01:09:10] this guy's probably gonna burn me like everybody else,
[01:09:12] I've learned my lesson too many times now.
[01:09:14] Hell, I'm still trying to recoup the 26,000 I lost
[01:09:16] in that small business loan scandal
[01:09:18] that some of you know about
[01:09:19] that now has my case elevated to the level of the FBI
[01:09:22] because of how many people he stole from that day.
[01:09:24] So, you know, I've been down this road before,
[01:09:26] so obviously I'm hesitant,
[01:09:27] and I've still got the podcast that I'm trying to focus on
[01:09:30] with Weed the People at the same time,
[01:09:32] but this was just too good of an offer to pass up.
[01:09:34] I'm like, wait, you want me to go in my hometown
[01:09:36] when I'm the face of legalized weed
[01:09:38] and sell product for three days at a tattoo convention
[01:09:40] that's filled with The Freak Show
[01:09:41] when I'm a former circus performer myself?
[01:09:44] Yes, when do you need me there?
[01:09:46] So he offered to pay me $350,
[01:09:47] wasn't expecting much performance out of me.
[01:09:50] I knocked out $10,000 in sales on Saturday alone.
[01:09:53] He was so impressed by the performance
[01:09:55] that they've offered me a contract now,
[01:09:57] and this has all happened within the last two weeks.
[01:10:01] I fly out to Jersey on Thursday,
[01:10:02] I get back from Jersey on Monday,
[01:10:04] and then I have to turn around and fly to Dallas the next Thursday, then Cincinnati, then New Orleans
[01:10:08] and so on and so on through like major cities up until like June of next year. And then
[01:10:12] I just wash rinse and repeat for the next four and a half years. All the licensing has
[01:10:16] been taken care of all the compliance issues been taken care of. But the beauty of this
[01:10:21] is that there are some states we're going to go to where we partnered with people that
[01:10:24] already have the licenses to sell cannabis openly
[01:10:27] because it's legal in that state for recreational means.
[01:10:30] That means that someone who has been a cannabis grower
[01:10:34] since he was 16 years old,
[01:10:35] that is known as an outlaw in his own state,
[01:10:37] that has stood up in front of the state
[01:10:39] and said, I am a criminal for choosing medicinal cannabis
[01:10:42] to cure my brain tumor five years ago,
[01:10:44] I'm gonna have the opportunity finally to stand in a legal state and actually sell
[01:10:48] weed openly without fear of arrest, search, or seizure for the first time in my life.
[01:10:53] And I feel like that needs to be recorded and not for my own notoriety.
[01:10:57] I never do anything for my own notoriety.
[01:10:59] This is always about bringing light to the greater cause of legalization that needs to
[01:11:04] happen across the board and decriminalization and all
[01:11:07] of the social social justice reforms programs that I work on.
[01:11:10] The problem is I'm about to go mobile. I've got maybe one week,
[01:11:14] I could think of before December that I'm going to have off to myself and I've
[01:11:18] only got my phone. My laptop died last week.
[01:11:21] We're probably not going to turn the profit that I want to turn until about two
[01:11:24] shows because I found out that the geniuses behind this have been doing this old school
[01:11:28] hustle deal where they've been paying for each show as it happens.
[01:11:32] So like all the profit that we make from Jersey, a good portion of that has to pay for the
[01:11:35] next show and some money that's still left over from Raleigh that I was unaware of.
[01:11:39] Fortunately, I got the power of attorney today, so I'm taking over all the financial accounts
[01:11:44] for it. I already talked to the attorneys.
[01:11:45] There's no back taxes I have to worry about.
[01:11:47] After Dallas, I should be like finally in the green
[01:11:50] for once with this company.
[01:11:51] So I'm really saving their ass on that part
[01:11:53] and they're very grateful for it.
[01:11:55] But I don't know what to do with all this.
[01:11:56] I feel like I'm being forced into a spotlight
[01:11:58] because basically all I do is I go to this convention
[01:12:02] with villain arts tattoos and I stand in front
[01:12:04] of like 15,000 people a day
[01:12:06] That's a captive audience
[01:12:07] Well, I've got a little Bluetooth speaker and I'm dancing around while I'm dressed from head to toe in a black and red leather circus
[01:12:13] Outfit looking at people going you know, you want to be as high as me right now 20 bucks and I'll change your life
[01:12:18] Come on in here see it and the next thing I know they're walking out
[01:12:21] $360 of product in their hand and I'm doing that all day long and
[01:12:23] I know they're walking out $360 of product in their hand, and I'm doing that all day long.
[01:12:25] And everybody's just kind of like how that,
[01:12:27] they can't figure out how I'm doing it.
[01:12:29] And it's because I feel like this is really
[01:12:30] what I was born to do.
[01:12:31] Like I've always been passionate about this.
[01:12:34] And I finally get to bring medicine to the people
[01:12:36] on a national scale.
[01:12:37] But I don't want to say that I don't know how to monetize it.
[01:12:40] But my biggest problem is how do I do this mobile wise?
[01:12:44] Like I don't really have a team that can follow me. I have an amazing producer that
[01:12:48] I can email things to that does all the episodes, my podcast, the intro music, the
[01:12:52] outro music. If you've ever listened to an episode for somebody that's as small
[01:12:55] in this game as I am, he puts his soul into that and some of the episodes he's
[01:12:59] produced have even made me sit on the floor and just go, that's not mine. Like,
[01:13:03] there's no way that's mine.
[01:13:05] But I just don't know what to do with the mobility of this.
[01:13:07] And I was wondering if anyone has had any experience
[01:13:10] of just kind of starting out where you've got
[01:13:12] all of these possibilities in front of you,
[01:13:14] but really no capital to work with
[01:13:16] and nothing more than an iPhone.
[01:13:19] And if that's the elevator pitch,
[01:13:20] I'd hate to hear the whole story.
[01:13:22] Let's see how long it took.
[01:13:23] It's like years.
[01:13:24] But to be honest, I think you kind of already have an idea. elevator pitch. I'd hate to hear the whole story and see how long it took.
[01:13:29] But to be honest, I think you kind of already have an idea. You're just looking for validation of what you're
[01:13:34] thinking of doing. And my advice to you is just do what you
[01:13:38] feel you have to do to get your message out there.
[01:13:44] So if this going to conventions with this, to get your message out there.
[01:13:45] So if this going to conventions with this, these people
[01:13:50] and talking to 15,000 people at a time is more effective
[01:13:54] than recording a podcast and hoping that you get 1,000
[01:13:57] or 2,000 or 5,000 or 10,000 listeners over the course
[01:14:01] of a month or six months or whatever,
[01:14:04] I think you already have an idea of what you want to do.
[01:14:07] You're just looking for someone else to say it's okay to do it.
[01:14:12] I agree with that. I would also, let me, let me jump in here quick too.
[01:14:16] I think if you're at these shows and you're getting,
[01:14:21] you know, you have an audience of 15,000 people,
[01:14:24] could you be converting them into
[01:14:26] listeners and also not just listeners, but also to, you know, repeat customers in that
[01:14:36] instance. And so having them, you know, become, you know, You know a
[01:14:45] Part of your brand having them appreciate your brand and be a part of that. Could you while you have that audience?
[01:14:52] get them to subscribe to
[01:14:57] Buy from you know buy from you or buy from your company
[01:15:01] I don't know the logistics of all that. I apologize for being kind of ignorant
[01:15:05] to that because I'm in a state that doesn't allow that stuff. And we have to drive to Illinois or
[01:15:12] Michigan if we want to get stuff. So what's the ability for you to take that reach and amplify your sales and also your listenership through there.
[01:15:30] From a technological standpoint, there's so many different things that you could do
[01:15:35] on your iPhone to make that happen. I can offer you like four things without even pulling up Google here.
[01:15:45] So that part's pretty easy.
[01:15:47] I appreciate that.
[01:15:49] I love the passion.
[01:15:50] It's a very sincere, I think you gotta, you gotta keep that up and
[01:15:54] figure out how to use it to your advantage.
[01:15:57] I mean, you think Greg, before we go to Matthew, no, go ahead, Chris.
[01:16:01] Oh, and I said, and it's an honest, honestly, it's an easy thing to keep up
[01:16:04] because I'm not kidding five years Oh, I said, and it's an honest, honestly, it's an easy thing to keep up because I'm
[01:16:05] not kidding. Five years ago, I was diagnosed with an inoperable frontal lobe brain tumor
[01:16:09] that they gave me a year to live. And cannabis is what cured me. And I decided when I got
[01:16:14] my second MRI done and we were shown that the swelling went down and the tumor had actually
[01:16:17] shrunk in size. I decided at that moment that if cannabis saved my life, it did so. So no
[01:16:22] one would ever have to plan their funeral on their 40th birthday ever again. And that's been the one thing that's fueled me through all of this. So
[01:16:28] like losing that passion and that drive is never going to be an issue. I just have to figure out
[01:16:32] a way to like still pay the bills while I'm doing that. Yeah, I don't think I have anything to add.
[01:16:37] I mean, from a technology standpoint, I think, I think for under 100 bucks, you could probably
[01:16:43] get a nice microphone. And if you have a producer, you can ship the files off to
[01:16:47] or pop them in a Dropbox or something.
[01:16:49] You probably could put together a decent little show, uh, on the road.
[01:16:55] And it sounds like you're going to get a lot of exposure and, and, uh,
[01:17:00] I would say just congrats.
[01:17:02] I appreciate that.
[01:17:03] I really do.
[01:17:04] I appreciate the passion.
[01:17:06] Matthew, you've been waiting patiently with your hand up.
[01:17:08] Good.
[01:17:09] We'll finish off the evening with you.
[01:17:10] What you got?
[01:17:12] Hey, thanks for letting me talk.
[01:17:14] I'll be quick since you're, you know,
[01:17:16] that was pretty long.
[01:17:17] I have a Canada's History podcast.
[01:17:19] I'm not here to plug it, but my thing is,
[01:17:22] because it's Canada's history,
[01:17:23] we keep falling into black holes when it comes to advertising. I mean, a lot of monetization has been lost.
[01:17:30] I just wanted to know if anybody had any good advice on how to monetize something that is,
[01:17:35] I mean, it's cannabis related in the sense that it's just strain and genetic history
[01:17:39] because we're old breeders, but that's it. Like, but we've run into every problem like
[01:17:44] we're selling wheat.
[01:17:46] I've been on this road before. I can help you.
[01:17:48] Thank you.
[01:17:50] So we have a couple of clients who specializes in your marketing issue. So make sure to send
[01:17:58] me a message and I'll give you his contact. There are a number of clients or brands that we work with who sell nutrients to help the growth of cannabis products.
[01:18:14] But they're run by organizations who don't yet want to say that they're for cannabis. So if you think of some of the big names in fertilizers that you may
[01:18:29] see in your local big box store and I'm not sure name names but they do grow they
[01:18:35] do sell products for hydroponics for in-ground foliar applications all
[01:18:42] different sorts of types of things. They're looking for places
[01:18:47] where they can promote their product to growers in particular, but can't for regulatory purposes,
[01:18:58] especially if they're publicly traded or some of those kind of things.
[01:19:05] publicly traded or some of those kinds of things, go out and say specifically, this product works great for marijuana.
[01:19:09] And so your best bet is to look for the places who might sell different types of nutrients
[01:19:19] and other types of, you know, those types of, I guess,
[01:19:26] I'm trying to say things without saying.
[01:19:29] I know literally exactly what you're talking about.
[01:19:32] So I really appreciate that, that's really smart.
[01:19:35] Yeah, so if you go to the, you find them, you know,
[01:19:37] you can go to LinkedIn, find the marketing director
[01:19:41] or CMO or those kinds of people
[01:19:44] and try to have a conversation with them.
[01:19:47] And then, you know, that's where you got to make your pitch on why they should advertise on the show,
[01:19:52] how much it costs, what your listenership looks like, those kind of things,
[01:19:56] because they're still going to want to make sure that they're getting their money's worth. but there are, and if you DM me, I could probably give you some names or not names,
[01:20:07] but brands that you can reach out to
[01:20:11] and or start doing some research on.
[01:20:15] But that would be, you know,
[01:20:18] it goes back to Greg's niche talk
[01:20:23] that he gives every time we have this conversation is there are people
[01:20:27] who are looking for people like you and looking for shows like yours to advertise on, but
[01:20:33] they don't know you're there and they don't know where to find you. So you need to help
[01:20:38] them. You need to grease the skids.
[01:20:41] That's all great advice. I, you know, like I've, as a black market dude, I've never looked at LinkedIn ever in my life, but that's pretty brilliant.
[01:20:48] And it seems obvious to some people, but not to me. So I really appreciate that.
[01:20:52] You got it. Thanks for coming on the show.
[01:20:54] In the short term, you ought to look at some affiliate opportunities
[01:21:00] because I'm sure they exist. Like even for, uh, you know, like the more legal CBD type
[01:21:08] stuff that's, you know, big and can sell a lot of places. I know there's like, I mean,
[01:21:14] I don't know how deep you get into this, but there's like home grow kits. There's like
[01:21:19] all sorts of these, there's all sorts of these things out there, depending on how deep you want to go or whatever.
[01:21:26] I mean, I seen an affiliate.
[01:21:30] There's affiliates for everything.
[01:21:31] And the reason this came to mind is because I was thinking about buying a vineyard and
[01:21:38] I wanted to understand like how you know if the soil is any good. And, uh, I was listening to a podcast about vineyards and it was an affiliate
[01:21:48] for a soil sample kit. I don't know, like,
[01:21:54] and that's when I realized I was way over my head. Um,
[01:21:57] so nothing happened there, but I just made me,
[01:22:01] it just always reminds me that there's an affiliate for literally everything, like just, just anything you can think of, uh,
[01:22:10] there's affiliate relationships.
[01:22:13] I appreciate that.
[01:22:14] Like I said, I was a, as a black market dude and like I had people running our
[01:22:18] podcast and they, they, um, made themselves the owners.
[01:22:22] So now I'm competing with our old podcast, But I do have like the last 14 days that seem to be good
[01:22:27] despite competing against my other version of our podcast.
[01:22:31] So I really appreciate all the help.
[01:22:32] It's all brand new.
[01:22:33] The business side of this to me.
[01:22:35] Yeah. If you look at I did a interview at Jordan Harbinger
[01:22:38] where something similar happened to him
[01:22:41] or he had to compete against his old show.
[01:22:44] So if you want to hear a show about like a kindred spirit there,
[01:22:49] just search for podcast creators and you can watch it video on Spotify for
[01:22:52] anybody who's interested in seeing how that works, not to plug that,
[01:22:56] but he dominated and,
[01:23:00] and crushed that other show. So it might give you some inspiration.
[01:23:04] Oh, I'd love it.
[01:23:05] I need it right now.
[01:23:06] Thank you.
[01:23:08] It's also an episode that I feed dropped on mine.
[01:23:11] So if you want to listen to my podcast
[01:23:13] instead of Greg's, that'd be awesome.
[01:23:14] Oh yeah, yeah.
[01:23:15] You can listen to Jeff's.
[01:23:17] It doesn't matter to me.
[01:23:18] I'd rather.
[01:23:19] He's got more episodes than me.
[01:23:23] I'm going to be checking them both out,
[01:23:24] so I appreciate it.
[01:23:25] All right, Greg, take us home.
[01:23:29] It's your turn this week.
[01:23:31] Thanks everybody for coming to podcasting power hour. Believe it or not,
[01:23:36] it's supposed to be an hour and it starts at nine Eastern time.
[01:23:41] We would love if you shared it with somebody,
[01:23:42] we want to keep this community growing. Uh. There's also a podcast version of this.
[01:23:48] That's, you know, it's a few weeks behind.
[01:23:50] That's my job to do.
[01:23:52] So if you miss a week, it's no problem at all.
[01:23:57] Just go to podcastingpowerour.com and you can see.
[01:24:02] I edit it slightly, mostly just Jeff and, and, and Ed.
[01:24:07] So I cut, I cut Ed out of almost everything.
[01:24:10] So, uh, but, but other than that, it's pretty much this exact same thing.
[01:24:15] And, uh, yeah, we'd appreciate it if you gave it a follow or listen or
[01:24:21] whatever the people say these days.
[01:24:22] Go ahead.
[01:24:23] Buzz.
[01:24:23] I saw you come off the mute.
[01:24:25] Uh, I was just going to say smash that plus button on Apple podcast. gave it a follow or a listen or whatever the people say these days. Go ahead fuzz. I saw you come off the mute.
[01:24:30] Uh, I was just going to say smash that plus button on Apple podcasts.
[01:24:33] Yeah. What is that? Like the check mark. Give me the check mark.
[01:24:39] Smash that tiny little button. That's easy to miss. Um,
[01:24:44] no, I, again, I appreciate everybody listening and this is a lot of fun.
[01:24:45] Every week that I can make it I apologize in the weeks that I can't because I'm busy running this huge metropolis of
[01:24:51] 2,704 people and
[01:24:54] No, thanks for coming on the podcasting power hour
[01:25:00] Last thing I'll say make sure you give me a super follow before you buy Tanner
[01:25:05] Campbell any coffee. Be greatly appreciated. That's hilarious. And on that
[01:25:12] note, keep being you, keep being great, and don't litter. We'll see you next week.
[01:25:19] Are you pre-editing me before Greg has a chance. Oh, the closing thoughts by Ed.
[01:25:26] See you later, everybody.
[01:25:26] Click.
[01:25:27] And that's the end.
[01:25:29] Thank you for listening to the podcasting Power Hour.
[01:25:32] Everyone is free to participate on Twitter spaces
[01:25:36] every Monday at 9 PM Eastern time.
[01:25:39] To join, just follow Jeff at podcast underscore father,
[01:25:44] or Greg at indie drop in. If you found this podcast
[01:25:48] helpful go into your podcast app and write a quick review. Other podcasters will see
[01:25:53] it and know this show is worth listening to. Also, I'll put a few links in the show notes
[01:25:59] for ways you can support the show. I think by now you know we love our coffee. Have a great week. Well, good to hear. I'm glad it went well, but not.
[01:26:30] It was better when he smiled though, although I could not keep, I had to stay on mute because it was the funniest thing Ariel's ever said.
[01:26:34] That was pretty good.
[01:26:35] I will have to take care of that.
[01:26:39] Yeah.
[01:26:39] She reached out and said she had to jump off, but she was glad she could get back
[01:26:43] in, we hadn't talked to her much in the last couple of weeks early.
[01:26:46] No, no.
[01:26:47] I see Leo's on too.
[01:26:48] No, no chatting from him.
[01:26:51] Maybe his microphone's all acting crazy.
[01:26:53] Thought we would get some, some good inputs there.
[01:26:57] So are we going to do a podcasting power hour post show with the ask it anything?
[01:27:03] hour post show with the ask it anything.
[01:27:08] So, oh, on the, on the podcast version, by the way,
[01:27:13] if you get past the credits, I put the post show in.
[01:27:19] So I listened to it to make sure we don't see anything weird, but, uh, um,
[01:27:24] this part is in the podcast. So, and Ed, I do not cut you out.
[01:27:29] Don't worry, buddy. Got you. I'm not worried. I would cut myself out if I could.
[01:27:34] So we told Tanner that, uh,
[01:27:38] we told Tanner that the show starts at, at a 10 his time today.
[01:27:42] So just keep that, make sure you don't break our secret. Oh,
[01:27:47] Paddington can stay in the dark for all I care. No, Greg.
[01:27:51] I'm not having Mike issues tonight. I, uh,
[01:27:58] what? No, when,
[01:28:04] I told you it was something stupid in me emulator. I was trying to stop it
[01:28:08] How about I interrupt you like that one? Oh
[01:28:12] Leave you forget up
[01:28:18] No, you know, no, no I was I was pro weed until I kept getting interrupted Oh, I'm totally anti are we are we gonna start the show anytime soon guys? I'm hanging up. This is, this is enough for me.
[01:28:26] Monday. No, but I mean, Tanner finally showed up.
[01:28:29] It's time to start the show. Oh, damn it. See, he's early.
[01:28:35] No, but tonight I just wanted to look at half an hour early.
[01:28:38] He missed Ariel. He would be very sad.
[01:28:42] She specifically said she liked to be called Ari, which is what Tanner
[01:28:47] calls her, which I thought was hilarious. Hey Tanner, how are the tacos? Taco Tanner.
[01:28:53] He's having my issues. He's having my kitchen. By the way, I did, I did confirm with some
[01:28:59] friends in Texas that breakfast tacos must contain egg. So I don't know how it's going on in Denver, but those are not breakfast tacos.
[01:29:07] All breakfast tacos must contain egg.
[01:29:09] That is just a general rule of thumb regardless of where you are.
[01:29:15] That's all Taco Bell did it. Yeah. Leo. I mean, Taco Bell, I mean,
[01:29:19] that's the authority. You are so right. Absolutely.
[01:29:23] authority. You are so right. Absolutely.
[01:29:31] Never gonna live that down. I was like, is this what your podcast sounds like?
[01:29:33] Oh my gosh.
[01:29:38] I wish I had real philosophical things to say like that one guy was too.
[01:29:44] Well, isn't weed legal in Colorado? Oh, no, it's not an Indiana. That's right.
[01:29:49] Jeff, were you not going to approve Tanner? I approved him.
[01:29:51] I've improved him like six times. I don't know what he's doing.
[01:29:53] He bumped himself back down, I think.
[01:29:57] So that guy said he's coming to Cincinnati. I almost,
[01:30:01] I'm going to have to mute Ed. I cannot take it anymore.
[01:30:04] I'll stop.
[01:30:08] And I was in your corner last night and I was I was with you man. You're gonna you're just gonna call me out like that.
[01:30:11] No, I'm gonna static you out like that.
[01:30:16] But that guy said he's coming to Cincinnati. I almost said, Hey, let's hook up.
[01:30:21] But he talked too fast for me. I can. I can't deal with people who talk really,
[01:30:25] really super fast like that.
[01:30:28] I don't know why, it just gives me the...
[01:30:29] Yeah, I'm on a 333 megahertz brain.
[01:30:32] I can't do it.
[01:30:33] Yeah, it makes me uneasy.
[01:30:36] Hey guys, I came here a little late.
[01:30:39] This is the first time I'm joining the group.
[01:30:41] Is it okay if I ask a question?
[01:30:42] I mean, I can always wait till next week if
[01:30:45] I never knew this group existed. It was the first time just trailer recommended it to me and I just
[01:30:50] hopped on. Jeff, is it past your bedtime? Can you stay up late? I'm fine. Although I will tell you
[01:30:59] Tanner, it keeps giving me an error message. I'm not sure what's going on. It says I add you as a
[01:31:03] speaker and then it says an error message. But I'm good. That's up to Greg and Fuzz. I'm not sure what's going on. It says I address the speaker and then it says an error message, but I'm good.
[01:31:07] That's up to Greg and fuzz.
[01:31:08] I'm still on COVID brain.
[01:31:10] Yeah.
[01:31:10] I'm good because no, sir.
[01:31:12] I, um, if it's pronounced no sir, uh, I have an affinity for trucking logistics.
[01:31:18] So I want to hear your question.
[01:31:20] Uh, and I have wanted to hear your questions since you requested
[01:31:24] be a speaker, so hit us.
[01:31:26] I'm gonna drop guys, so have a great night
[01:31:29] and Nosa, I hope you get your question answered without me,
[01:31:32] but it's unlikely, see ya.
[01:31:38] All right, thank you.
[01:31:39] Thank you, Greg and Fuzz.
[01:31:42] So a couple of friends approached me,
[01:31:45] like two friends of mine approached me
[01:31:47] about an idea of starting a podcast network
[01:31:51] centered around a music genre, right?
[01:31:56] So the idea is to talk about things
[01:31:58] pertaining to that music genre,
[01:31:59] like maybe interview artists, break down albums,
[01:32:04] talk about historical things that happen within that genre.
[01:32:09] Everything sounded good to me,
[01:32:11] but my only issue was music licensing and podcasting.
[01:32:15] I mean, it's been an age-long battle between those two,
[01:32:19] where record labels don't necessarily want to permit podcasts
[01:32:30] labels don't necessarily want to permit podcasts to use music without fair use or not. And I was like, how are you going to have a music podcast or music genre network without playing
[01:32:36] music, not consistently, but you know, every now and again, and if you know, the record
[01:32:42] labels are pulling down episodes, because of that that then is it something that's sustainable? So I don't know like
[01:32:49] does anyone have any kind of recommendation or hack or resources
[01:32:54] to kind of like help with that? Yeah, so I spent 15 years in broadcasting and I
[01:33:01] worked with not only record labels, but also BI ASCAP licensing.
[01:33:06] And I will say that the reason they don't like podcasts
[01:33:11] is because anybody can go to your RSS feed
[01:33:14] and download their protected songs
[01:33:16] without you paying for them.
[01:33:18] So the, in whether, you know,
[01:33:22] they download a full episode of a show
[01:33:24] and they take out the
[01:33:26] the minutes within that that are
[01:33:30] That you know their song or songs plural
[01:33:33] That's why they don't like that
[01:33:35] So you're not going to have a good time if you try to put music into your podcast
[01:33:40] and you're not gonna have a good time if you are trying to make a show
[01:33:48] based around music. I would recommend doing something like AMP or what's the other live
[01:33:55] broadcast thing from Stationhead. There's the other one I'm thinking of. I would recommend
[01:34:03] doing something like that if If you're gonna do,
[01:34:07] those are live broadcast type things.
[01:34:09] Otherwise, I believe you can put music in the anchor
[01:34:13] if you only,
[01:34:19] if you play the whole song and don't,
[01:34:24] if you don't, you can't talk over the music or anything
[01:34:27] like that I think you have to play the whole song and like go ahead
[01:34:32] is struggling to answer the question so the way the way it works on anchor is
[01:34:40] yeah you have to play the whole song you You can't interrupt it, you can't talk on it over it.
[01:34:45] However, the only way people who are listening to
[01:34:49] your show can hear those songs is on Anchor or Spotify.
[01:34:53] So if you have your podcast anywhere else, they won't hear them.
[01:34:56] Yeah. So your online knows that becomes really small. Go ahead, Tanner.
[01:35:00] I got to share an embarrassing story.
[01:35:02] You guys are going to laugh at me and I know that everybody loves a good chance to laugh at Tanner because he's a big old shit talker
[01:35:11] It's called
[01:35:13] practical stoicism
[01:35:15] Gets about ten thousand dollars a day. Okay, it's got about
[01:35:20] 3040,000 regular listeners I get forty thousand dollars in the seven days of release
[01:35:22] 40,000 regular listeners. I get $40,000 in the seven days of a release.
[01:35:25] So I'm thinking, you know what it's time for?
[01:35:28] It's time based on Greg's advice.
[01:35:30] Fucking Greg, this is the reason
[01:35:31] never to listen to him if he's in the room.
[01:35:32] I can't see him, but if he's ever in this room,
[01:35:34] never listen to him.
[01:35:35] He goes, you should try to monetize this.
[01:35:37] I go, you know what, Greg, you motherfucker,
[01:35:39] you're right, I should.
[01:35:40] So I'm gonna start up a supercast.
[01:35:42] So I start up a supercast two days ago
[01:35:46] You guys Does anyone it is anybody want to guess how many people signed up for my supercast out of 40,000 regular listeners?
[01:35:52] Go ahead. I will wait. I got it. I got it. No, I
[01:35:56] to
[01:35:57] zero seven I
[01:35:59] Already said seven zero
[01:36:02] fucking not a single one. Yeah
[01:36:01] I already said seven. Zero.
[01:36:02] Fucking not a single one.
[01:36:04] Yeah.
[01:36:05] And I'm going to and the reason that I thought to bring it up
[01:36:09] was because you guys were talking about Spotify.
[01:36:11] And the largest portion,
[01:36:13] tens of thousands of those 40,000 are on Spotify.
[01:36:17] And I thought, well, I can do one of two things here.
[01:36:20] I can launch a Supercast or I can launch,
[01:36:23] I can move my podcast over to Anchor, which I'm not necessarily
[01:36:27] against. Anchor's matured a lot since its early days. It's still got shitty analytics, but if most
[01:36:32] of my audience is there, I would be willing to do it. But you know what? If there's nothing within
[01:36:37] the Spotify app that allows somebody to subscribe to a payment plan, they have to escape the app
[01:36:44] and they have to go to Anchor.
[01:36:46] And the reason for that is that Spotify doesn't want to give any money to Apple or to Google
[01:36:51] for processing the payment within the app on their devices.
[01:36:56] And so I thought, okay, well, it's probably not going to have as good results, but it
[01:37:00] will have some results.
[01:37:02] And to this, to right now, this this very minute not a single fucking person has subscribed
[01:37:05] So I'm I just want to give you all a chance to laugh at me for that
[01:37:11] There done back to the original question music in a podcast it's just it's just has not
[01:37:24] Yeah, the problem is all the licensing.
[01:37:27] So yeah, that's why on anchor and Spotify.
[01:37:31] If you play music, there's a there's a show called supernova
[01:37:34] supernova earth and he only hosts it on Spotify because
[01:37:39] it's a music show and he'll only host it there because that's
[01:37:43] the only place people can hear the music he plays. So he can't even try to venture out of it.
[01:37:49] And that's because it's a closed platform that people can't actually download to their
[01:37:55] device. I mean, with any platform, you can find a way to record audio or whatever that
[01:38:01] might be, but you can't physically download it through an RSS right
[01:38:05] through your computer. So that's why. And I know there's something about music licensing where you
[01:38:10] can play, I think it's 15 seconds before you start running into any issues. I don't know if that's
[01:38:17] 100% correct, but it's not my wife, it's an IP lawyer. My wife is an IP lawyer and now you got fair use as a myth in most regards
[01:38:27] when it comes to music. Right, so that's why it gets so complicated with running a music podcast.
[01:38:33] So I've got a question for you, Fuzz. Do you think that these two things we just mentioned about
[01:38:37] Spotify, my pathetic situation and this music situation, do you think it's a reason to focus on Spotify? Or do you think it's a reason to avoid Spotify?
[01:38:46] If you have, if you can find enough audience to be on Spotify to find that, then I think
[01:38:53] it's a reason you sure focus on Spotify.
[01:38:56] I will tell you this, since there are a good 13 of us here, I have a podcast that I, it's like an archived podcast. I haven't
[01:39:08] done an episode in, I don't know, two years. And we used to do titles or lyrics of songs as the title
[01:39:19] of our show. And on Spotify, I still get downloads, like 40 downloads a month on a stupid
[01:39:27] episode that I've never touched because people type that in Spotify and you get
[01:39:32] found that way but from a you know should should you focus on Spotify
[01:39:37] itself I don't know if it's music focused maybe I could see for NOSA's application that might be cool,
[01:39:48] but I don't know.
[01:39:52] You know what?
[01:39:53] I've got it.
[01:39:54] Run out five episodes,
[01:39:56] because Anchor's tree,
[01:39:57] and see where it goes.
[01:40:00] I mean, you're just be out of time at that point.
[01:40:02] If it works, it works.
[01:40:03] If it doesn't, you put it back on the shelf
[01:40:04] and you forget it. before you go starting a network
[01:40:07] and all this other stuff, just try five shows
[01:40:09] and hack it with the music and focus on Spotify.
[01:40:12] Well, can you even really start a music podcast network
[01:40:17] if you're only gonna be on one or two systems
[01:40:21] because of the song limitations?
[01:40:24] Exactly.
[01:40:25] No, wait, wait, wait a minute.
[01:40:27] I think you could.
[01:40:29] Jeff and Greg have heard me talk about this,
[01:40:34] but there's this myth in podcasting that being everywhere matters.
[01:40:37] But the side effect of being everywhere is that you must promote everywhere.
[01:40:42] Whereas if you full platform,
[01:40:44] be it Spotify or Apple or Overcast or Player FM,
[01:40:48] whatever it is, if you put all of your efforts growing
[01:40:51] an audience in a single place,
[01:40:53] that must be easier and more likely to be successful,
[01:40:56] than splitting your marketing attentions across,
[01:40:59] I mean, God, how many are there?
[01:41:00] 50 potential listing platforms?
[01:41:04] I would just say if you're going to do that, How many are there? 50 potential listing platforms?
[01:41:08] I would just say if you're going to do that to...
[01:41:11] You're going to have to...
[01:41:14] Let your audience obviously know upfront, this is where we're going to go.
[01:41:18] But go on a platform, you have to go on Spotify, because I think that's the only podcasting platform
[01:41:22] that has the license ability for you to play a song
[01:41:26] without getting sued so don't try to do that on your own platform and you know
[01:41:32] not put it on on Apple or whatever just like no that's not true you can play up
[01:41:36] to six minutes of any song without any legal ramifications just go ahead and do it. You'll see old tenured Campbell lawyer Better call Tanner
[01:41:46] and call
[01:41:50] Come back in the room all of a sudden and start giving bad advice again
[01:41:58] So I will
[01:42:00] I'm sorry. I'm just saying you're very over
[01:42:03] I got in the car and drove home from my dinner with Seth and I didn't expect that this was still be going on
[01:42:10] Yeah, it ended a little while ago you came in on the back end of the banter it went till 10 25
[01:42:16] I think though we had people waiting in line to go we were all making fun of you
[01:42:23] Did you guys talk about the charting thing? Because I'm sorry I missed that.
[01:42:27] What charting thing are you talking about? I left it. I figure we could talk about it
[01:42:31] next week. Okay cool. I'll have more data by then too so maybe that's better. We had
[01:42:35] pretty good, I mean really we just piggybacked off questions. Greg kind of kicked it off
[01:42:40] but we had some pretty good questions tonight. There was one guy that had a 10-minute
[01:42:46] elevator pitch. How did it go? Would he have sold me? What was the kitchen? No, I actually
[01:42:52] texted Jeff while I said I feel like we're being filibustered.
[01:42:59] Yeah, I was lost pretty early. I couldn't even comment on it because I was gone.
[01:43:03] I was lost pretty early. I couldn't even comment on it because I was I was gone
[01:43:10] Yeah, I texted I DM Jeff about 90 seconds in and said this guy already lost me after 90 seconds And then he just kept going and going and going
[01:43:12] The thing is he has a cool studio, but he was trying to sell us is what was happening
[01:43:17] And it sounds like he's got a great studio in Vegas. Yeah, I just told you that ten minutes and what seven words
[01:43:24] What was he trying to what was he trying to sell engineering services?
[01:43:28] Liz's model.
[01:43:31] He was trying to sell his advertising model is what I gleaned from it.
[01:43:35] Yeah. Well, listen, I mean, you got to respect the guy for hustling.
[01:43:39] Here we all are.
[01:43:39] Well, most of you guys tonight showing up hosting conversations.
[01:43:44] And I bet you're not a single son of a gun in the audience tipped you or went to your profile and bought you a coffee
[01:43:49] So, you know, you got to appreciate the hustle sometimes we don't get paid
[01:43:53] Again like seven followers. So that's like
[01:43:58] $7,000 a month seven seven followers that will never subscribe to a fucking thing you put out
[01:44:03] That's the value. That's the value
[01:44:05] I bring to you guys I get you the cheapest people
[01:44:10] Hey
[01:44:20] Single-handedly ruined Tanner's podcast and every all his ambitions with it
[01:44:24] single-handedly ruined Tanner's podcast and every all his ambitions with it
[01:44:32] Thousands of Satoshi I make every year are now no longer there. All right, I'll bite
[01:44:36] Oh wait, do you not know the Satoshi story?
[01:44:39] Well, I just know what you said on your show
[01:44:46] Here's evidence of no one listening to anything anyone says outside of these rooms. So I listen to your show. I know about the Satoshi's like five, five thousand Satoshi's is worth a penny or 50
[01:44:51] Satoshi's are worth a penny.
[01:44:52] I listen.
[01:44:53] 50 Satoshi's is worth a penny.
[01:44:55] And if you download the fountain app, you can get you can get tipped three Satoshi for
[01:45:00] every episode you push you put out and podcasting 2.0 and all this Bitcoin shit are like let's get rich getting money from our supporters
[01:45:10] And all these supporters are like tipping a hundred Satoshi per episode, which is two cents and everybody's like this is the answer
[01:45:17] This is how we finally turn a profit as podcasters
[01:45:20] And we're like dude at what point do I get to tell a listener to fuck off for seriously
[01:45:26] insulting me for giving me two pennies for listening to my shit like at what point do we just say
[01:45:32] listen up asshole you wouldn't give anybody who did anything including begging on the corner two
[01:45:37] cents how fucking dare you okay i'm downloading i'm downloading the fountain app just to give Tanner 50 Satoshi
[01:45:52] My so my I would say it was back in
[01:45:58] January this past year or this year we switched from Spreaker to captivate and
[01:46:08] When we switched we lost our programmatic ads that that ran on my wife's show and my show, but my wife's show mostly.
[01:46:11] And we were, you know, she, she's got 175 weekly followers and, you know, residual episodes
[01:46:23] and things like that, we're probably making, I don't know,
[01:46:26] 20 bucks a month on her show.
[01:46:28] And she's beside herself to captivate,
[01:46:33] hasn't rolled out these programmatic ads yet,
[01:46:35] because they said they were going to,
[01:46:37] they haven't when they switched to global.
[01:46:40] And it's kind of like Satoshi, I'm like,
[01:46:43] it doesn't matter so much,
[01:46:44] we should probably just put together a
[01:46:47] sell sheet and
[01:46:48] Get you an actual sponsor instead of trying to get these programmatic ads on your show that are gonna pay shit anyway, so
[01:46:58] But yeah, it's kind of that old Satoshi thing. It's like
[01:47:02] You've got a super niche audience, you could probably find
[01:47:07] actual people to buy that and spending the time to implement this or wait for this or
[01:47:12] switch back to Spreaker isn't worth the funds.
[01:47:15] Yeah, it's the route that I went. I mean, I've been able to maintain three sponsors
[01:47:21] really the whole time throughout the podcast now so
[01:47:32] No regrets, but that decision the problem with her show is that she focuses on free tools for teachers since teachers are
[01:47:36] Really? Yes broke underfunded
[01:47:41] So finding somebody to pay for us to say hey, you know
[01:47:50] This episode is brought to you by you know x platform they also have a free version and you know.
[01:48:00] What one hundred and sixty nine of those one hundred seventy followers each month are going to get the free version and maybe one will subscribe is. described as. Yeah, but isn't there some, I mean, there's potential for coffee or pens or something else that is kind of
[01:48:09] online, but not necessarily. She makes her money on her show by
[01:48:13] speaking at conferences. So each year, she'll get a she'll get a
[01:48:18] handful of speaker events and you know, if it ends up being
[01:48:23] $5 or so a year ish and
[01:48:26] So it's not so bad when it like comes down to it, but it doesn't it's not episode related
[01:48:32] you know, like there's that whole tie-in that you want that gratification of
[01:48:36] Like hey, we've got this many followers and this many people listening and we should get paid for the episode
[01:48:42] versus the
[01:48:44] My expertise is good enough that
[01:48:45] I've been asked to come and speak at this because of what I talk about. Wait a
[01:48:49] minute. They're paying me money. Wait a minute. How are you gonna say $5,000 a year is pretty okay.
[01:48:56] I mean we're doing it's not our this is our side. Listen to me, Fonz. God damn it. We have
[01:49:03] people rioting on the streets with signs because
[01:49:05] they want to make $18 for working at McDonald's and you think making $5,000 a year for the
[01:49:11] podcast you make is fucking worth it? What the fuck is wrong with people? Where is this
[01:49:16] inconsistent morality and outrage when it comes to podcasting?
[01:49:21] Especially if it's podcasting, it's just you talking. That's all you do. I'm going to close
[01:49:28] this room out and open up a new one. So actually I got to take off guys. Thanks for hanging
[01:49:34] out. Thanks again, Jeff. Yeah. I'll open up another one for a little bit.
[01:49:39] There's a great, is Greg going to be there? so I know what to think
[01:49:48] He's old so yeah, he's in bed
[01:49:56] Everybody that wants to chat for a while look for that space here in 30 seconds. All right. See you guys
[01:50:01] Thank you for checking out this episode of Eddie podcaster I really do appreciate it if you're interested in learning more about this podcast, you can go to podcastfather.com. If you're interested in all the different kind of
[01:50:09] work that I'm doing, you can go to JeffTownsend.media. Contact form on there, various other
[01:50:14] different podcasts and projects that I'm involved in that I think you will enjoy. But again, thank
[01:50:18] you for supporting me and make sure you support any drop in network like we covered in the beginning,
[01:50:23] get your podcast featured on there.
[01:50:25] Until I see you next time, take care of yourself and keep being you and keep being great.
[01:50:30] Jeff Townsend Media, see you.
[01:50:35] Good night.
[01:50:36] And the question is, do I stay here? Will you be back? Geoff Townsend Media, see you, good night!
[01:50:45] And the question is do I stay here?
[01:50:47] Will you be back?
[01:50:49] Are you gonna come back?
[01:50:51] Will you be back?
[01:50:52] Are you coming back?
Related Episodes
Podcasting Power Hour: The Future of Podcasting with Dave Jones of Podcasting 2.0 and The Podcast Index
This content is repurposed from episodes of Podcasting Power Hour. Podcasting Power Hour is recorded live on Twitter Spaces. On this episode: The panel discusses Dave Jones’s work with the podcast index, a searchable database of podcast episodes. They also discuss his experience as a podcaster, and ...
Good Morning Podcasters! Episodes 33-36
This content is repurposed from episodes of Good Morning Podcasters! Episodes 33-36. Good Morning Podcasters (GMP) explores the world of podcasting with a specific focus on marketing, public relations, and social media as they relate to content creation.
Podcasting Power Hour: How to understand and manage your influence with Jason Falls
This content is repurposed from episodes of Podcasting Power Hour. Podcasting Power Hour is recorded live on Twitter Spaces. On this episode: we talk to Jason Falls about Influence. Are podcasters influencers? Of course, we answer your podcasting questions as well.